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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Perfect Market Unveils New Content Monetization Tool

socalTECH

According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Pricing on the new tool was not released.

Content 199
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My articles never appeared on Digg so I didn’t focus on it at all. Rebelling is simply a form of snobbery.

Marketing 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. You can catch ordinary waves like everybody else and pay the same prices, compete for the same limited user groups and slug it out for attention.

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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). lots of brand names piling on) can lead to group think and price creep. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO.

Invest 288
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy.

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Innovation and Geography

SoCal CTO

that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions.

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