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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” ” If your company was featured there (in the early days of what people called Web 2.0)

Blogging 309
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Startup Metrics

TechEmpower

Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) Startup Challenges Management: Setting priorities, defining key metrics, reporting progress Product: Build the right features, getting product out quickly, testing for conversion/adoption Marketing: Accessing "web 2.0"

Metrics 260
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My HBS Presentation - Web 2.0 Implications on Learning

SoCal CTO

I've somewhat fallen off the map on this blog. One of my recent fun experiences was doing a presentation at Harvard Business School (HBS) on the implications of Web 2.0 type tools (Blogs, Wikis, Social Bookmarking, RSS, RSS Readers) on corporate learning and someone like HBS. Really fun stuff these days.

Web 2.0 150
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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

He is also the author of an award-winning entrepreneurial blog infoChachkie.com. Although paperboys decreasingly delivered morning papers, the early hours, hazardous conditions (e.g., darkness during the winter) and the other issues noted above combined to severely limit their numbers. Alternatives. Copyright © 2007-9 by J.

Web 2.0 222
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Calacanis Plans Competitor To TechCrunch

socalTECH

Jason Calacanis , the CEO of Mahalo, is planning some direct competition to Michael Arrington's technology blog empire, TechCrunch , according to a report today from the Guardian. The new publication would not be a stretch for Calacanis--who, like Arrington, made his own fortune by selling his last company, blog network Weblogs, Inc.

Mahalo 124
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DIY Marketing, Make It Work Style

Eric Greenspan

massive engagement on Twitter , Facebook and other forms of Web 2.0 a living, thriving BLOG constantly updated with correlating content, show notes and more, a dedicated show website (old skool). It’s a media bomb…which includes: a 2-hour terrestrial radio show complete with iTunes podcasts.

Web 2.0 156