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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it. blogging, in a sense.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Guerilla Marketing, Brad Feld Style

InfoChachkie

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing. Share and Enjoy.

Marketing 233
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With Greathouse Comes Great Responsibility

InfoChachkie

After reading this book, Ben, Sid and Taylor realized they could do the same thing and become their own bosses. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS. Share and Enjoy.

Class 231
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Make It Work- the real story

InfoChachkie

However, Eric recently posted the following insights on his blog. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS.

RSS 170
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. asymmetry, real-time, curated RSS / link-sharing]. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress.

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6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

Step 1: The Person, Not The Firm – As Brad Feld and Jason Mendelson make clear in their book Venture Deals , entrepreneurs should identify specific venture partners, rather than target firms as a whole. Subscribe to their blog. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Prep Steps.