Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 118

Media Tips Social Media Startup 118

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog. I have no idea.

Social Media 240

Social Media Snapchat Media Blogging 240

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

SEPTEMBER 19, 2021

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. Your startup needs to use blogs and social media to establish interactive relationships early. Take giant leaps rather than timid steps.

Company 152

Company Companies Startup Customer 152

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

TechEmpower

JULY 31, 2023

These two questions/answers can help define the early proof points for your company. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Please write us at blog@techempower.com ! Be sure to check out the entire presentation.

Metrics 260

Metrics Startup Slides Technical Review 260

SoCal Tech Calendar

JUNE 9, 2016

If you wanted to find someone who truly understands the convergence of the media and technology, you need to go no further than Peter Csathy , the CEO of newly launched CREATV Media (www.creatv.media). Peter Csathy: CREATV Media is a very different kind of firm. Peter Csathy: I'm an entrepreneur, a builder of companies.

Media 100

Media Blogging Hulu Invest 100

socalTECH

OCTOBER 9, 2012

The bible of entertainment industry news, Variety , has been acquired by Internet entrepreneur Jay Penske, via his firm, Penske Media , the companies said today. Penske Media owns such online publications as Deadline, HollywoodLife, BGR, and TVLine MovieLine, a number of which are major competitors to Variety.

Media 150

Media News Entertainment Hollywood 150

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

Social Media 126

Social Media Media Ideas Writing 126

socalTECH

JUNE 23, 2009

Los Angeles-based Mail.com Media Corporation , which operates the email service Mail.com, said today that it has acquired an entertainment focused blog, DeadlineHollywoodDaily.com. The company is backed by Quadrangle Capital Partners, which invested $35M in the firm back in October of last year. READ MORE>>.

Blogging 100

Blogging Entertainment Email Content 100

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. The company has stated that it plans to spend a total of $500 million on podcasting investments, meaning it still has a few hundred million to burn.

Acquisition 124

Acquisition Media News Platform 124

socalTECH

SEPTEMBER 13, 2011

Santa Monica-based Demand Media , the online publishing firm, said today that it has made a "major extension" of its Pluck software. Demand Media said its Pluck platform now includes 14 pre-built social applications, including forumes, ratings, polls, reviews, blog applications, galleries, contests, and more. READ MORE>>.

Demand 133

Demand Media Software Review Santa Monica 133

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. Here – from “Two Minute Drill” – is how to download your Twitter follower list: https://www.fullcontact.com/blog/how–to–export–twitter–followers/. The first semi–secret source is your LinkedIn contact list.

Social Media 120

Social Media Media Email Content 120

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. Some companies are solving for this problem algorithmically. I’m forwarding it to all of my portfolio companies).

Media 288

Media Advertising Screening Content 288

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

APRIL 21, 2013

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Find potential partners.

Blogging 104

Blogging Product Startup Writing 104

Both Sides of the Table

MARCH 13, 2010

And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc. So it goes with blogging.

Blogging 250

Blogging Social Media Writing Startup 250

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

JUNE 29, 2014

Fred Wilson wrote a Tweetstorm and then did a blog post on the topic. This was pre social media. I never asked Marc why he stopped blogging but I presume it is some combo of having started a venture capital firm (which you might guess takes a bit of time) and also allowing some air time for his then-less-well-known compadre.

Social Media 307

Social Media Blogging Media Startup 307

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? As a bonus, you''ll also enjoy a robust number of Pinterest, Tumbler and Instagram followers and you''ll still have room in your budget for 250 comments on your blog and about 100,000 views on Vimeo. So, I manage my social media presences and audience. What a bargain.

Social Media 274

Social Media Media Technical Review Software Review 274

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He quit the MRF and quietly amassed nearly $100,000 in angel investment to build a company. He wanted to be an entrepreneur. Still, I didn’t chase the deal. I still do.

Invest 303

Invest Company Companies Web 2.0 303

TechCrunch LA

JUNE 26, 2018

The company has long said that a second region on the U.S. But as Google announced today , the new Los Angeles cloud region will go live in July, making it the company’s fifth region in the U.S. It’s no secret that Google has long planned to open a cloud region in Los Angeles. West Coast was in the works, after all.

Los Angeles 207

Los Angeles Google Angel Entertainment 207

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JANUARY 13, 2016

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. The company that I invested in – Maker Studios – became the largest and covered video games, music, comedy, women’s life style, mom’s, animation and the like. And you have a franchise.

Company 150

Company Companies Netflix Content 150

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Southern California Edison Blog

MAY 15, 2020

Users trying to stream video originating from a low latency network are likely to become frustrated as the media becomes slow to load and its quality becomes choppy. Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands.

Content 63

Content Networking Media Demand 63

SoCal CTO

MARCH 30, 2010

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. But other matching algorithms are still quite hard: Companies to employees Business deals etc. Ignore what social networks and social media looks like today. Call it relationship inflation.

Social Media 179

Social Media Media Social Network Networking 179

Both Sides of the Table

SEPTEMBER 15, 2013

Along with Greycroft Partners we were the first investors in Maker Studios 3 years ago when the company had no revenue and limited infrastructure. I will talk about these strategies in my next blog post. But we’re a technology company that produces great video not the other way around. ” Don’t.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

OCTOBER 24, 2021

Here are the key elements: Company name. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation. Don’t pick a company name until you are certain that you can get the comparable domain name, so Internet brokers won’t hold you hostage. Social media accounts.

Startup 145

Startup Patents IP Social Media 145

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

FEBRUARY 8, 2015

“You can’t build a large online video company. You have to build a large online tech company that distributes video.” There’s a reason that Maker pulled away while most online video companies did not. Online technology company that distributes video. Most will fail. Here is an example.

Company 150

Company Companies Startup Buzzfeed 150

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. You can’t manage what you don’t measure.

Social Media 103

Social Media Media Marketing Startup 103