InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? As a bonus, you''ll also enjoy a robust number of Pinterest, Tumbler and Instagram followers and you''ll still have room in your budget for 250 comments on your blog and about 100,000 views on Vimeo. Social norming is powerful. What a bargain. tweets, Likes, etc.),

Social Media 274

Social Media Media Technical Review Software Review 274

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines spend a long time recovering from that debacle.

Social Media 59

Social Media Media Entrepreneur Platform 59

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. My suggestion is to blog about your industry. Blog on that topic. You know your blog topic.

Blogging 373

Blogging Startup Writing Venture Capital 373

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JUNE 29, 2014

Fred Wilson wrote a Tweetstorm and then did a blog post on the topic. This was pre social media. I never asked Marc why he stopped blogging but I presume it is some combo of having started a venture capital firm (which you might guess takes a bit of time) and also allowing some air time for his then-less-well-known compadre.

Social Media 307

Social Media Blogging Media Startup 307

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Tech Coast Venture Network

MAY 5, 2010

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Some companies simply don’t care.

Social Media 100

Social Media Media Education Organic Search 100

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

OCTOBER 3, 2020

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Centralized.

Framework 159

Framework Social Media Software Review Social Network 159

Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Nothing cheapens a company’s brand like a pixelated logo or poor-quality branding elements. Construct a social media style guide.

Social Media 40

Social Media Media Content Guide 40

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? United Airlines is still recovering from that debacle. You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product.

Social Media 82

Social Media Entertainment Media Tool 82

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. that generate buzz and drive purchasing decisions. See [link] (more).

Social Media 100

Social Media Social Network Media Enterprise Forum 100

Xconomy

APRIL 10, 2017

Soci, a San Diego startup that created a Web platform for managing social media, has closed on $8.5 million in Series A financing that will be used to build on the company’s recent growth, including a second office in Austin, TX, according to co-founder and CEO Afif Khoury.

San Diego 52

San Diego Social Media Media Startup 52

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. All devices are becoming self-aware and Internet connected.

Startup 126

Startup Social Media Entertainment Metrics 126

Both Sides of the Table

MARCH 13, 2010

And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc. Let me explain.

Blogging 250

Blogging Social Media Writing Startup 250

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

APRIL 21, 2013

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Find potential partners.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

FEBRUARY 26, 2022

Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great. Kickstarter may take a bit of the credit for this, but they admit the majority of projects without media attention don’t even approach their funding goals.

Media 118

Media Tips Social Media Startup 118

Xconomy

JANUARY 23, 2018

Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. Company CEO Mark Zuckerberg had already announced Friday. presidential election in 2016. Read more » Reprints | Share:

Social Media 67

Social Media Blogging News Advertising 67

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Both Sides of the Table

NOVEMBER 11, 2013

I often advise startup companies not to try and pin all of your brand equity into an announcement. We have a few portfolio companies going through brand changes. We are trying hard to live up to the guidelines we laid out for our investors, our portfolio companies and our community. A brand is a marathon, not a sprint.

Venture Capital 324

Venture Capital Startup Blogging Platform 324

TechCrunch LA

JANUARY 26, 2022

“[W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Both Sides of the Table

JUNE 30, 2014

He has a long career in developing products and companies (such as Pogo, Excite@Home, Demand Media, The Daily Plate and now TasteMade) discussed much about his career choices and lessons. Product management is a title that has become very common at technology companies - and can mean different things at different companies.

Product 292

Product RSS Social Media Content 292

SoCal CTO

JANUARY 5, 2011

My 1,000th Post on This Blog - Tim Berry's Blog - Planning Startups Stories , July 21, 2010 HTML5 video markup, compatibility and playback - Niall Kennedy's Weblog , February 8, 2010 Your Product Needs a Soul - ArcticStartup , February 12, 2010 Product Friday: Monetizing Content is a Product Problem - This is going to be BIG.

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? We spoke with Matt and Amanda MacNaughton , the brother and sister team behind PromoJam, to hear more about the company's platform. Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. What is PromoJam?

Social Media 217

Social Media Startup Platform Media 217

Startup Professionals Musings

OCTOBER 29, 2021

Here are the key elements I see: Make your company culture virtual. Use marketing, blogging, and industry conferences to get the message out. Use marketing, blogging, and industry conferences to get the message out. Move to modern platforms for more collaboration. Don’t wait for word-of-mouth to spread your culture.

Satisfaction 108

Satisfaction Outsource Study Platform 108