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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Your blog followers will be your best customers.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. Good comment community = viral blog.

Buzzfeed 354
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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Even great products need great marketing “content” to fuel the ascent of their online message. A few years ago, I saw a classic primer on the key elements of great online content that I like, in “ Launch: How to Quickly Propel Your Business Beyond the Competition ,” by Michael Stelzner, founder of SocialMediaExaminer.com. Educational.

Content 146
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. I aspired to rise above the noise by putting out insightful content with a frequency that kept people coming back to check in directly on my website. But the other thing I learned was how important a title was.

Writing 326
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really. It’s normal.