Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

JANUARY 17, 2013

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

APRIL 16, 2011

Here are some high-value elements you need, if you hope to see your company on any page of results for relevant user queries: Relevant and constantly updated content. These days, the best way to provide fresh content is to attach your blog to the website, and add new entries at least a couple of times a month.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

APRIL 4, 2011

How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many adds came through organic SEO? In 6 months?

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. Initiate a business blog. Be sure the blog is on a sub-domain or sub-directory of the main website.

SEO 48

SEO HTML Search Engine Optimization Web 48

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285