Berkonomics

MAY 9, 2024

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers? Some great ideas just cannot be made into a product at a reasonable enough price to attract customers.

Custom 156

Custom Develop Development 156

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Self-service needs to have escape hatches.

Customer 89

Customer Custom Services High Tech 89

Both Sides of the Table

OCTOBER 10, 2011

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. A blog post!

Netflix 287

Netflix Customer Custom Pricing 287

Xconomy

OCTOBER 3, 2017

ServiceNow (NYSE: NOW ), the Santa Clara, CA-based giant that provides cloud-based IT services, is boosting its emphasis on human-centered design with its acquisition of Telepathy , a San Diego specialist in customer experience and design. Financial terms of the deal were not disclosed. ServiceNow likewise emphasized.

San Diego 99

San Diego Design Customer Custom 99

socalTECH

MARCH 29, 2016

According to blog posts from both Connectifier and LinkedIn, Connetifier will continue to operate as a wholly owned subsidiary of LinkedIn, selling to its own customer base, however, the two will connect the two services through a new API, along with other changes. READ MORE>>.

Acquisition 100

Acquisition Services Tool Blogging 100

Both Sides of the Table

NOVEMBER 18, 2012

Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting. I didn’t want to disappoint my customers. People seldom understand that when enterprise customers choose your software it isn’t just a purchase order.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

Startup Professionals Musings

APRIL 29, 2023

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Startup 111

Startup Training Services Writing 111

socalTECH

JUNE 14, 2013

However, DogVacay , the Santa Monica-based startup which offers up an online service to help connect dog owners with people to watch their pets, has a secret weapon -- cute dog and puppy photos. It''s almost always difficult to get people to share information about your startup to the world. Does it work?

Customer 216

Customer Custom Santa Monica Social Media 216

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Customer Custom Tips 280

Southern California Edison Blog

DECEMBER 8, 2021

By leveraging managed network services , startups can offload time-consuming maintenance tasks and strengthen their IT infrastructure to increase their competitiveness. . Managed IT infrastructure services can save businesses over $145,000 per 100 users annually and optimize IT staff resources by 42%. were phishing attacks.

Networking 97

Networking Services Startup Resource 97

Startup Professionals Musings

SEPTEMBER 2, 2018

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 72

Services Startup Training Writing 72

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. Why Shouldn’t Most Services Businesses Raise VC? Why Build a Services Business in the First Place?

Services 332

Services Venture Capital IP Startup 332

Both Sides of the Table

MARCH 21, 2013

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Educational. Make sure your paragraphs are short.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

AUGUST 3, 2020

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Startup 174

Startup Training Services Writing 174

TechCrunch LA

SEPTEMBER 21, 2019

Postmates, the popular food delivery service, raised another $225 million at a valuation of $2.4 HappyOrNot nabs $25M for its customer satisfaction terminals . Online personal shopping service Lookiero gets $19M. billion in a round led by the private equity firm GPI Capital this week. Indian startup Digi-Prex raises $5.5M

Services 207

Services Startup Venture Capital Redpoint 207

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 85

Customer Custom Social Media Technical Review 85

Southern California Edison Blog

APRIL 8, 2021

Wavelength services are a good match for small and medium-sized telecom companies looking for cost-effective, reliable, and highly private connectivity to support their customers. . The service is fully managed by a network service provider, helping free up internal IT teams to focus on more important tasks, such as growth projects.

Services 54

Services Networking Southern California Activity 54

Southern California Edison Blog

JUNE 11, 2021

One effective way to address these needs, offload maintenance tasks, and boost performance is to leverage managed solutions from a network services provider. Large and growing enterprises are constantly thinking ahead; in order to expand service offerings and team sizes, upgrading network capacity is often the solution. Dark Fiber.

Networking 88

Networking Services Design Demand 88

Southern California Edison Blog

MARCH 2, 2021

Usually, customers leveraging optical networks receive a dedicated wavelength of light solely for their use, which keeps their data transfers fast and private. Popular optical networks include dark fiber and wavelength services , often used in industries including Education , Government , and Enterprise. With SCE, businesses receive:

Services 52

Services Networking Southern California Organization 52

Startup Professionals Musings

JUNE 27, 2014

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 105

Services Startup Training Writing 105

Southern California Edison Blog

JANUARY 28, 2021

Usually, customers leveraging optical networks receive a dedicated wavelength of light solely for their use, which keeps their data transfers fast and private. Popular optical networks include dark fiber and wavelength services , often used in industries including Education , Government , and Enterprise.

Services 54

Services Organization Southern California Networking 54

Southern California Edison Blog

DECEMBER 17, 2019

connections with ultra-low latency and fast re-routing capabilities, ethernet services typically offer organizations more advantages than disadvantages. Unlike traditional ethernet services, switched ethernet features ultra-low latency with a localized structure. Customized Solutions. Reliable Connectivity. Network Scalability.

Services 56

Services Organization Networking Paramount 56

Startup Professionals Musings

JULY 18, 2015

Treat a startup as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control. It also highlights all aspects of required customer service, satisfaction, loyalty and referrals to peers.

Services 100

Services Startup Software Review Social Media 100

Startup Professionals Musings

AUGUST 17, 2016

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Services 61

Services Startup Training Writing 61

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Xconomy

MAY 17, 2018

The deal expands Rackspace’s focus on helping companies use software and computing services, including those of previous competitors. Rackspace paid an undisclosed amount for RelationEdge, a San Diego-based software-as-a-service provider focused on aiding Salesforce users.

Customer 54

Customer Custom Cloud Computing San Diego 54

Southern California Edison Blog

FEBRUARY 28, 2018

Any interruption in service can have drastic effects on productivity, customer service, and on your bottom line. Government agencies such as police and fire departments, schools, and hospitals and medical facilities cannot risk a service outage of any duration. Scalability and Flexibility. Scalability and Flexibility.

Services 64

Services Southern California Alhambra Technical Review 64

Startup Professionals Musings

MARCH 22, 2012

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Customer 104

Customer Custom Startup Competition 104

InfoChachkie

JULY 16, 2012

However, they were expensive to create because they required advertisers to employ full-service media agencies. You can also check out my blog for emerging entrepreneurs HERE. Such embedded video ads are not new. In 2007, Microsoft loudly proclaimed the creation of clickable video ads. Share and Enjoy.

Custom 226

Custom Customer Entrepreneur Advertising 226