Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 4, 2011

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many through SEM? On measurement.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. If all you ever do is create YouTube content then I agree – that’s not a viable startup business. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

APRIL 16, 2011

Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. These days, the best way to provide fresh content is to attach your blog to the website, and add new entries at least a couple of times a month. Create inbound and outbound links. Web page title tags. Marty Zwilling.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So here are some more details ….

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Our portfolio company did so well that Google copied this approach and out executed Overture. Some goes with Google.

Advertising 277

Advertising Technical Review GRP Partners Google 277