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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

Brad on blogging. How did you start blogging? “My My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level. “My

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. You can also check out my blog for emerging entrepreneurs HERE. Coull Offers Advertisers Video Skimlinks.

Custom 226
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". blogging, in a sense. Do you care to hear more? every three weeks.

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The Best VC Meetings are Debates not Sales

Both Sides of the Table

This is part of my blog series “ Pitching a VC.&#. People are much more likely to buy into you as a person and us as a firm when they’ve been involved in a discussion with you about their problems, your solutions, who else has been using your product, etc. They might even like to challenge some of your assumptions.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Their SaaS product saves web developers and designers time, while allowing them to create cutting-edge websites. We didn''t ask people to tweet it, they just did.

Custom 195