Both Sides of the Table
FEBRUARY 20, 2017
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
Both Sides of the Table
NOVEMBER 9, 2014
I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. Does he blog about venture capital and try to advise entrepreneurs? How founders get screwed on convertible notes.
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Both Sides of the Table
OCTOBER 10, 2011
But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. Netflix announced the changes to its company via a blog post. A blog post! Of course the press is going to roast you.
Startup Professionals Musings
APRIL 4, 2015
Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics. Create an integrated conventional marketing and social media strategy.
Both Sides of the Table
MAY 27, 2013
So what are Rob’s secret hacks that he didn’t spill in his blog post? . Key point – if your emails are as long as my blog posts you’re forked. He did it yesterday, “Mark, I’m going to write a blog post following on from your VC’s aren’t dumb. That in itself is quite a challenge.
socalTECH
JUNE 1, 2012
On average, not including our internal friends, every user who joins the site is inviting four new friends, and we haven't done any marketing except a press release. As we've built this relationship with them, we let them see the mobile and social metrics, and make it so that they're able to create a campaign.
InfoChachkie
MAY 22, 2012
Subscribe to their blog. Based on your research from Step 1, you should be able to communicate meaningful and insightful comments regarding the partners’ tweets, blog content, etc. If you are deploying a freemium business model, test your upsell strategy on a portion of your users to establish concrete free-to-paid conversion metrics.
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