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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. It really started simply enough. Or “I’m a new entrepreneur, why would I offer advice on how to run a startup?&#.

Blogging 373
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. A great solution is necessary, but not sufficient, to build a great startup.

Blogging 110
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The future of car ownership: Cars-as-a-service

TechCrunch LA

Automakers and startups alike are increasingly offering services that give buyers new opportunities and greater flexibility around owning and using vehicles. Cars-as-a-Service. In the first part of this feature , we explored the different startups attempting to change car buying. But not everyone wants to buy a car.

Services 212
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6 Reasons To Disclose Your Startup Idea Before Commit

Startup Professionals Musings

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Start actively blogging on your own site, as well as on industry forums.

Ideas 126
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. The start of this series was, Should Your Startup Announce Funding ? After that a meme developed amongst many startups (and the advisors that coached them) that, “TechCrunch didn’t matter.

Blogging 309
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286