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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Startup Metrics

TechEmpower

Don’t overcomplicate things with reporting tools. Conclusion Startup metrics are an invaluable tool for founders and innovators. Then use what you’ve learned in this blog post to decide if the numbers validate your business model, or if you need to rethink your approach. Please write us at blog@techempower.com !

Metrics 260
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

I have found that publishing a regular blog can give you an edge in making all this happen. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. Your blog followers will be your best customers.

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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. I’m only writing about the product because I’m passionate about it. He told me that it has become an essential tool to their business. It’s addictive.

Blogging 287
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

Communication and writing skills are required. In additional to strong journalistic writing and storytelling, you need business acumen, strategic thinking and planning, and the ability to do the right research. Find the right tools to analyze the ROI. Return-On-Investment metrics are not new, but the tools are different.

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Introducing Snapstorms.com. Why, oh, why Snapchat?

Both Sides of the Table

I remember the same disdain from people when I started blogging or using Twitter. A bit like a blog that is put out regularly but not overly edited or self-conscious about word choices or typos. I LOVE writing. But writing takes more time and some days I don’t have that. Why would a VC do that? I do these, too.

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