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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173
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8 Ways Entrepreneurs Keep Ahead Of Business Change

Startup Professionals Musings

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. In his classic book “ Invent, Reinvent, Thrive ,” Lloyd E. Seek out customer trends before they become an avalanche. Find mentors who have the skills you lack.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

So how did a company that provides storage grow so fast (we’ll exit 2017 with 10’s of millions in recurring revenue), why is it so defensible and is it really a tech startup? If you buy that Amazon is a tech startup then essentially you’ve already answered the question. In short — how the hell did we raise $30 million?

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Look for validation from your mainstream customers.

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5 Key Points Of Focus For Every Scalable New Venture

Startup Professionals Musings

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the solution.