Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

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Social Media Customer Custom Media 99

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Snapchat Platform 140

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Snapchat Platform 95

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

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Social Media Platform Media Customer 98

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Invest Platform 79

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. For example, while the customer paradigm is shifting rapidly to smartphones, a survey last year indicated that just 12 percent of small businesses had that reach.

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Customer Custom Networking Entrepreneur 93

Startup Professionals Musings

JULY 9, 2022

So for those of you that love checklists, I saw some real value in the classic book by James M. This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

Social Media 108

Social Media Media Startup Platform 108

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

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Social Media Media Social Network Seed Funding 268

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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Social Media Media Startup Blogging 95

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

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Social Media Media Platform Tool 58

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? I just finished a new book by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

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Social Media Media Marketing Platform 100

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. A new book by David L. A new book by David L. Engage customers with relevant and valuable content. Connect to the customer in your communication.

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Customer Custom Startup Networking 91

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

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Help Startup Activision Media 115

Startup Professionals Musings

MAY 20, 2017

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 55

Media Social Media Startup Training 55

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

Startup Professionals Musings

MARCH 20, 2020

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

FEBRUARY 23, 2022

Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking – one more social network with improved usability, one more wind-farm energy generator with a few more blades, or one more dating site with a new dimension of compatibility. Now is the time to change.

Entrepreneur 133

Entrepreneur Organization Social Media Social Network 133

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Berkonomics

JUNE 30, 2012

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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Case Study Study Social Network Advertising 212

Startup Professionals Musings

SEPTEMBER 18, 2021

This seemingly radical concept of people making all the difference in business has been around for a long time, perhaps most visibly in the classic book “ The 7 Habits of Highly Effective People ,” first published by Stephen R. We have enough social network startups. Covey over 25 years ago. Keep commitments, with no excuses.

Startup 148

Startup Entrepreneur Social Media Social Network 148

Startup Professionals Musings

AUGUST 29, 2014

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

Startup Professionals Musings

SEPTEMBER 29, 2019

So for those of you that love checklists, I saw some real value in the classic book by James M. This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Social Media.

Technology 86

Technology Cloud Computing Social Media Networking 86