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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. “Big

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Managing business growth is more than metrics.

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8 Values-Based Initiatives Lead To Business Success

Startup Professionals Musings

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I found some great guidance in this context in the classic book, “ Lead True ,” by Jeff Thompson, MD. The days of educating customers to sell your current solutions are gone.

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5 Pitfalls to Avoid When Transforming Your Business

Startup Professionals Musings

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

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5 Forces That Kill Momentum For Business First-Movers

Startup Professionals Musings

I found this reality addressed well in a new book, “ Fast Times ,” by McKinsey Partners Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlich. It’s important to note slippage indicators, including less internal feedback on requirements to fight competitors, and more focus inward than outward on customers needs and trends.

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6 Strategies For Removing Drudgery and Dread At Work

Startup Professionals Musings

I found these pillars, and the first principles behind them, pulled together well in a classic book, “ Embracing Progress: Next Steps For The Future Of Work ,” by A. The costs of these elements will be more than repaid by employee engagement and customer loyalty. Sophie Wade. No one is happy or satisfied.

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