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Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.

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How Sendgrid Makes Sure Those App Emails Go Through, With Jim Franklin

socalTECH

If you're an application developer, sending emails through your application can be a chore. It turns out it's not just a quick line of code to send an email -- it's also a hassle to make sure that those emails get delivered, that your email isn't classified as spam, and handling all sorts of delivery issues.

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What Should You Make of the Web Summit Controversy? A View Behind the Scenes

Both Sides of the Table

Like many of you I read the Is Web Summit a Scam article making the rounds this week. I have attended Web Summits three times – it is not a scam. I even wrote about my experiences attending Web Summit , something I rarely ever write about. That’s why so many people come to DreamForce and so many come to Web Summit.

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Could you be the next Ford, Jobs or Musk?

Berkonomics

Leaders and companies that innovate new products, services and methods of delivery are the ones that stand out in a crowded business world, especially when attempting to gain recognition among the throngs of competitors visible on the web. And innovation is what creates value. Sometimes, innovators enable unfinished visions of others.

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Could you be the next Ford, Jobs or Musk?

Berkonomics

Leaders and companies that innovate new products, services and methods of delivery are the ones that stand out in a crowded business world, especially when attempting to gain recognition among the throngs of competitors visible on the web. Innovation is valued by our society, by investors and certainly by consumers.