Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

Custom 172

Custom Customer Marketing Social Media 172

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? I just finished a new book by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Startup Professionals Musings

APRIL 2, 2022

Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his classic book “ What’s the Future of Business? ”. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. High-technology product startups, without customers, don’t make a business.

Custom 122

Custom Customer Social Media Technical Review 122

Startup Professionals Musings

JULY 10, 2021

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. An eye-opening list of insights was highlighted in the classic book, “ Build for Change ,” by Alan Trefler, Founder and CEO of Pegasystems.

Custom 173

Custom Customer Social Media Outsource Development 173

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Work out of your home, and keep your own books. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

FEBRUARY 26, 2022

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 118

Media Tips Social Media Startup 118

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. One of these experts, David T. You can start an SEM campaign with as little as $50 today and get results very quickly.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine steps, as follows: Get focused and identify goals. Get attention and reach your audience.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology.

Tips 161

Tips Startup Social Media News 161

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

Startup Professionals Musings

JANUARY 6, 2023

YouTube did it with videos, Instagram did it with photos, and Amazon did it with books. Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. Ongoing market leadership requires continuous innovation.

Startup 114

Startup IBM IBM Social Media 114

Startup Professionals Musings

JUNE 16, 2023

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

SEPTEMBER 19, 2020

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Make it fast.

Custom 160

Custom Customer FAQ Technical Review 160

Startup Professionals Musings

NOVEMBER 13, 2021

This sharing economy is rapidly becoming the new business of sharing, with major winners already including Airbnb (rooms), Uber (rides), and Chegg (books). Usually these are revenue-generating e-commerce sites, or have the potential to be revenue-generating. For utilization to increase, assets need to be made accessible.

Resource 126

Resource Commerce Social Media Platform 126

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Have you noticed that more companies beg you to participate in their business today? They do it because engaged customers become loyal advocates and buyers.

Custom 107

Custom Customer Technical Review Social Media 107

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. She is an expert in this area, with some great stories to tell.

Social Media 144

Social Media Media Summary Satisfaction 144

Startup Professionals Musings

JULY 29, 2023

That’s why I’m impressed with the classic book, “ All Dreams on Deck: Charting the Course for Your Life and Work ,” by Jeremy Cage. In his book, he couches his guidance in a real-life metaphor of his sailing trip around the world. I’ve always wished I had a magic metaphor to motivate the best dreamers to become the best entrepreneurs.

Ideas 105

Ideas Startup Entrepreneur Social Media 105

Startup Professionals Musings

APRIL 11, 2020

YouTube did it with videos, Instagram did it with photos, and Amazon did it with books. Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. Ongoing market leadership requires continuous innovation.

Startup 169

Startup IBM IBM Social Media 169

Startup Professionals Musings

AUGUST 5, 2023

I saw a good summary of the most effective ways to source prospective investors in a classic book, “ The Art of Startup Fundraising ,” by Alejandro Cremades, who has been there and done that, both as an entrepreneur and an investor. Review current crowdsourcing sites for a good fit.

Statistics 98

Statistics Entrepreneur Funding Social Media 98

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

JANUARY 16, 2011

Draper III, in his new book titled “ The Startup Game.” At any rate, it seems only appropriate that social media sites, which have dominated the Internet over the past few years, will likely lead startups back into the IPO game. False starts in this direction can be disastrous.

Social Media 89

Social Media Media Draper Startup 89

Startup Professionals Musings

AUGUST 2, 2017

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

NOVEMBER 22, 2020

I saw a good summary of the most effective ways to source prospective investors in a classic book, “ The Art of Startup Fundraising ,” by Alejandro Cremades, who has been there and done that, both as an entrepreneur and an investor. Review current crowdsourcing sites for a good fit.

Funding 173

Funding Tips Startup Statistics 173

Startup Professionals Musings

NOVEMBER 12, 2021

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Add content regularly. Conversational style.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JULY 1, 2019

Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his classic book “ What’s the Future of Business? ”. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. High-technology product startups, without customers, don’t make a business.

Custom 85

Custom Customer Social Media Technical Review 85