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Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board.

Class 282
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Can a revolutionary concept be too late to market?

Berkonomics

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120
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Can a revolutionary concept be too late to market?

Berkonomics

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120
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What can go wrong with your business growth?

Berkonomics

The first crisis is financial, funding the business, development, inventory, and marketing. Email readers, continue here…] And the third predictable crisis is…. And, as you grow, the same class of problems returns but with a larger scale and more urgent cry for attention – and more ruinous if not solved.

Class 156
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Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more.

Pricing 226
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What’s the minimum information to give your investors?

Berkonomics

Others worry that we will latch onto individual line items within financial data and engage in inquisitions regarding telephone bills, marketing costs and other tactical line items in detailed financial statements. Email readers, continue here…] Prepare for your annual meetings well. The minimum legal requirements.

Class 120
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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. Form Friendships.