TechCrunch LA

MAY 3, 2022

million last year, is among hair businesses aimed at women and people of color, like Rebundle , Morado and theCut , attracting venture capital dollars. The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

MARCH 8, 2016

San Diego-based software growth equity investor TVC Capital has backed Celigo , a developer of software to integrate cloud-based applications. Celigo said this morning that it has raised $8M in an expansion capital round, its first institutional funding since it was founded in 2006. A part of the funding, TVC Capital's Steven J.

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Capital San Diego Equity Software 100

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

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Sales Startup Custom Development Framework 113

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing.

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Customer Custom Marketing Newsletter 324

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 157

Marketing Statistics Research Report 157

TechCrunch LA

OCTOBER 5, 2020

GrubMarket , which provides a B2C platform for consumers to order produce and other food and home items for delivery, and a B2B service where it supplies grocery stores, meal-kit companies and other food tech startups with products that they resell, is today announcing that it has raised $60 million in a Series D round of funding.

Technical Review 343

Technical Review Startup Marketing San Diego 343

socalTECH

APRIL 25, 2018

Lynwood, California-based NEXT Trucking , which operates an online marketplace which connects carriers to shippers, says it is planning a big hiring push in Southern California, after a big $21M funding round from Sequoia Capital.

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Lynwood Southern California Capital Sales 100

socalTECH

DECEMBER 23, 2020

Here, we have Greg Martin, Founder and Managing Partner of Archer Venture Capital (www.archervc.com). At Archer, we had two very successful exits with the sale of Swoop, our healthcare data business and the sale of Credit Karma to Intuit. Greg Martin is Founder and Manging Director of Archer Venture Capital (www.archervc.com).

Venture Capital 124

Venture Capital Capital Technical Review Brentwood 124

Startup Professionals Musings

AUGUST 27, 2022

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Only a few of these slide into farming, as the company grows in employees and products.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Scan for unmet needs to match new products. Don’t dismiss any new thing as a “flash in the pan.”

Marketing 162

Marketing Social Media Metrics Customer 162

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. Last year, the company unveiled its tools for managing Kubernetes deployments and immediately saw sales increase.

Software 224

Software Tool SaaS Los Angeles 224

TechCrunch LA

MARCH 23, 2021

Indeed, two of the best funded companies in the lab-grown meat market hail from The Netherlands, where Mosa Meat is being challenged by a newer upstart, Meatable , which just announced $47 million in new financing. The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025.

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Chief Technology Officer Technical Review Software Review Product 261

TechCrunch LA

APRIL 23, 2019

million from investors led by the Los Angeles investment firm March Capital Partners. Previous investors Vertex Ventures, Pelion Venture Partners, Moment Ventures and the Slack Fund also participated in the funding, which brings Astound’s total capital raised to $27 million.

Help 126

Help Capital Services Study 126

socalTECH

MARCH 28, 2019

The summit is now associated with March Capital Partners (www.marchcp.com). What's your role at March Capital? Meredith Finn: I joined March Capital at the beginning of the year. How did you end up joining March Capital? I went to business school in between all of that.

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.

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Sales Startup Platform Tips 319

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

JANUARY 27, 2009

Irvine-based WiSpry announced today that it has hired on Lewis Boore as the firm's Vice President of Marketing and Sales. WiSpry, which develops RF semiconductors used for mobile phones, laptops, and other wirelss products, said that Boore joins the firm from Newmerix SA in Switzerland. READ MORE>>.

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Sales Tech Coast Angels Marketing Venture Capital 100

socalTECH

FEBRUARY 1, 2010

Laguna Hills-based SpeedTax , a developer of software-as-a-service for sales tax management, announced this morning that it has named David Lahey as the firm's Executive Vice President, Sales and marketing. Lahey was most recently at Sage, where he was a VP of Sales for a number of the firm's product lines.

Marketing 162

Marketing SaaS Sales Equity 162

Both Sides of the Table

JULY 26, 2010

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Customer Custom Technical Review 294

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 136

IP Product Equity Tool 136

Berkonomics

JUNE 25, 2020

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship. The lower, the better.

Acquisition 156

Acquisition Statistics Sales Customer 156

socalTECH

APRIL 14, 2021

Los Angeles-based BLAZE, a developer of enterprise resource planning and point-of-sale software for the legal cannabis market, recently raised $8M in a funding round, according to the company. The funding was led by Delta Emerald Ventures with participation from returning investor Act One Ventures and new investor SOJE Capital.

Software 113

Software Sales Resource Los Angeles 113

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 120

IP Product Equity Tool 120

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

DECEMBER 10, 2020

Newport Beach-based private equity investor L Squared Capital Partners says it has successfully sold one of its portfolio companies, Learners Edge , to another private equity investor, Quad-C Management. Financial details of the sale were not announced. Learners Edge provides professional education products to teachers.

Company 113

Company Companies Education Equity 113

Startup Professionals Musings

DECEMBER 2, 2022

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Production.

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Sales Customer Custom Outsource 102

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. I like the ten steps he outlines, which I characterize here as follows: Seek major capital infusion. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives.

Sales 147

Sales Metrics Guide Startup 147

TechCrunch LA

NOVEMBER 5, 2021

The global meat substitute market was valued at $4.51 Growing up with a father who was a food marketer, Boyd Myers said she saw firsthand what eating a diet of fast-food can do to a person and was always looking for more healthy food options that also had a positive benefit for the planet. AKUA co-founder and CEO Courtney Boyd Myers.

Startup 191

Startup Los Angeles Sample Funding 191

socalTECH

SEPTEMBER 30, 2010

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. Edwards, and Lockheed Martin.

ReachLocal 154

ReachLocal Woodland Hills Sales Chief Technology Officer 154

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. startups who.

Marketing 193

Marketing Software Review Product Social Media 193

TechCrunch LA

DECEMBER 20, 2019

Burst , the subscription dental care service, with the pretty, pretty toothbrushes, has now added a sleek dental floss product to its monthly kits. Burst works hand-in-hand with a network of dental hygienists and dental professionals both as a channel to sell through and a sounding board for new product development.

High Tech 169

High Tech Los Angeles Networking Capital 169

TechCrunch LA

SEPTEMBER 13, 2021

With the new capital, SpotOn has raised $628 million since its inception. Appetize will go to market as SpotOn and will work to grow its client base, which already includes an impressive list of companies and organizations including Live Nation, LSU, Dodger Stadium and Urban Air. . Image Credits: SpotOn.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

DECEMBER 25, 2021

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

OCTOBER 16, 2023

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Forecast sales-volume expectations.

Startup 116

Startup Pricing Sales Statistics 116

socalTECH

FEBRUARY 21, 2019

Santa Monica-based private equity investor Arrowroot Capital is the lead investor in a funding round for parking technology developer ParkHub , in ParkHub's first instituional funding. As part of the funding, Arrowroot Capital Partner Kareem El Sawy will join the company's board of directors.

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Funding Santa Monica Equity Capital 133