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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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Boulevard books $70M to help beauty and wellness salons with their bookings

TechCrunch LA

Beauty may be in the eye of the beholder, but when it comes to getting ahold of an appointment for your hair or another treatment…that’s a different story: The bespoke nature of a lot of the work has meant that a large swathe of the professionals providing these services have stayed offline when it comes to interfacing with customers.

Help 195
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5 Tactics To Ensure Your Solution Is Customer Driven

Startup Professionals Musings

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Look for customer willingness and ability to pay.

Customer 110
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. Obviously to understand a “class” of people you have to make broad generalizations. They are as good at selling you as they are at selling your product to customers.

Sales 382
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8 Potential Entrepreneur Assists From Your Alma Mater

Startup Professionals Musings

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. Online or evening entrepreneurship classes for anyone. Online or evening entrepreneurship classes for anyone.

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8 Ways Your Old School Can Energize Your New Venture

Startup Professionals Musings

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. Online or evening entrepreneurship classes for anyone. Online or evening entrepreneurship classes for anyone.

Class 124
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Need money? Read this!

Berkonomics

Whether the partner is a supplier looking to gain a lock on your business as it grows or a customer looking to create a competitive barrier through use of your product, such an investment typically carries fewer restrictions than from a professional investor and less oversight. These include Y-Combinator and TechStars, among others.