Remove Class Remove Customer Remove Metrics Remove Sales
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Bring in an experienced Board and world-class leaders. Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management.

Startup 151
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5 Steps To An Innovative And Winning New Venture Plan

Startup Professionals Musings

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entree on customers. Have you projected sales and marketing costs, cash flow, and capital requirements? Make them “feel the love.”

Startup 112
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5 Basic Ingredients For A Startup Recipe For Success

Startup Professionals Musings

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entree on customers. Have you projected sales and marketing costs, cash flow, and capital requirements? Make them “feel the love.”

Startup 156
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. Sam’s vision was to build a world-class “reverse logistics” company that could be as ambitious as Amazon has been in delivering goods to our houses.

Startup 286
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7 Ways To Highlight Your Personal Value To Investors

Startup Professionals Musings

These show a focus on the business elements required for success, and metrics for ensuring accountability, management control, and feedback along the way. You need to show that you have a powerful team, and can attract and lead people with strong skills complimentary to yours for marketing, finance, sales, and operations.

Ideas 140
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5 Lessons For New Venture Founders From Great Chefs

Startup Professionals Musings

If you can’t identify customer interest, it doesn’t matter how good your product is. You need a good cook, good marketing, and first-class service. Don’t be afraid to test your ultimate entrée on customers. Have you projected sales and marketing costs, cash flow, and capital requirements? Make them “feel the love.”

Startup 81