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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316
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Entrepreneurs Should Create A Degree – Not Buy One Off The Rack

InfoChachkie

Custom Wharton Degree. When I arrived at Wharton many moons ago, I was told that all first-year students take the same set of Core classes. Like a sheepeople, I dutifully signed up for the required classes. I handed him my class enrollment form, which he quickly scanned, murmured something unintelligible and signed.

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Some Thoughts about Selling at Startups

Both Sides of the Table

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. Specifically, 1.

Startup 319
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Instead of refining their material based on customer feedback, they often lock themselves away in a recording studio, isolated from their fans' reactions.

Startup 269
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Interview with Lynda Weinman and Bruce Heavin, Lynda.com

socalTECH

So, I ended up writing that first book, and Bruce helped me with the research, and that was one way we got to know each other before we were even dating. We had the idea to rent out a local school over spring break, put up a website ad, and start offering classes. It gave us the confidence to rent space for classes and form a school.

Startup 242
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Neither class of people should give up easily. Most VCs are book smart.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.