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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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Be careful about equity and options!

Berkonomics

Let me try to advance a few rules of thumb to help guide you here. Pricing your options: The price per share for option grants is also an important consideration. Pricing rules: If there is only one class of stock, the same as the founders, and the appraisal of the single class of shares yields, say $2.00

Equity 156
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Obviously to understand a “class” of people you have to make broad generalizations. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. there is a nascent industry to try and help you with this, too. Sales people will often blame your pricing.

Sales 382
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Selling your business? Find the emotional buyer

Berkonomics

A financial buyer will analyze your numbers, past and forecast, to the n’th degree, and calculate the price based upon the result, after carefully comparing your numbers with those of others in the same and similar industries. The price negotiated is not at all the critical factor in the emotional sale. And the emotional buyer.

Pricing 600
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How the New Shopify-TikTok Partnership Helps Small Businesses

Tech.Co

A just-announced partnership between the social giant TikTok and the ecommerce giant Shopify could mint a brand-new class of TikTok-friendly ecommerce stores. You can learn more about Shopify's pricing options with our guide , too, and here's a table below that gives you a brief overview. Cost (paid monthly). Cost (paid annually).

Help 149
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Need money? Read this!

Berkonomics

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Strategic investors validate a business, by their presence creating the very value they pay for with increased price per share purchased. There is a lot to say about retaining control.

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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156