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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Sonos Lobs New Patent Lawsuit At Google

socalTECH

Santa Barbara-based whole home audio systems maker Sonos has filed another patent infringement suit at Google , saying that Google has infringed on five wireless audio patents held by the company. The lawsuit is the second filed against Google by Sonos, which also sued Google over similar patents in January.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Ouch! If I had only learned this before losing millions!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment. Hotels were installing the system; guests were satisfied, and the company was growing.

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ITC Investigating Sonos Complaint Against Google

socalTECH

International Trade Commission has taken up a complaint, filed by Santa Barbara-based Sonos , that Google has been importing and selling goods which Sonos says infringe upon its patents. The move is the latest in a big battle between Sonos and Google. READ MORE>>.

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8 Portfolio Assets Are Key To Your Startup Valuation

Startup Professionals Musings

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Copyrights.

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