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How To Keep Your Mature Company Young And Competitive

Startup Professionals Musings

I’m convinced that’s why most mature companies are slowing down or buying their innovation through acquisition, rather than building it. Progress on the learning curve is their satisfaction. They don’t have a comfort zone or protocol to fall back on. They assume that new tools and structures will have to be built along the way.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Train them fully, give them authority, make them accountable, and tie their pay to customer satisfaction. It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Know your customers intimately. Make your service deliver process “happy.”

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5 Competitive Drivers Which Limit Your Growth Ability

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. With pervasive access to social media, customers no longer differentiate poor product repair and replacement from a poor shopping experience or customer usage satisfaction. This results in more profits and growth for you.

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5 Factors Which Define The Scope Of Your Competition

Startup Professionals Musings

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

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8 Keys To Turning Your Company Into One That Matters

Startup Professionals Musings

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Companies that matter focus beyond the buy/sell transaction view of the world.

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

The traditional model for hiring permanent employees who can grow their career with your company just doesn’t work, and can jeopardize your business before it even gets traction. Many successful new companies have moved more to self-management, or decentralizing the decision-making with few managers.