Interview with Gordon Gould, SmartyPants Vitamins
socalTECH
MARCH 21, 2011
In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. However, I saw that the people building traditional products were still not familiar with the social web. All of our competitors are focused on being on shelves, and they don't get the web in any meaningful way. Gordon Gould: Yes.
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