socalTECH

OCTOBER 22, 2015

Venice, California-based SaneBox , the developer of email tools to help users better manage the flood of emails in their inbox, has rolled out a new product it says can help better figure out who in your company can make a warm intro to potential customers and partners. Pricing on the new tool was not announced.

Email 100

Email Tool Venice Pricing 100

Berkonomics

JUNE 22, 2023

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Have you created high barriers to entry? A strategic relationship with one or more of the largest customers?

Patents 286

Patents Pricing Ideas Marketing 286

Berkonomics

JANUARY 26, 2017

The most striking example was the one hundred–million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. If there are enough of these, the CEO or founder can announce a valuation as high as double the actual negotiated enterprise value of the company.

Pricing 120

Pricing Sales Tool Equity 120

Berkonomics

MAY 16, 2019

There must be at least several companies out there right now positioning to compete with you. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. Using price creatively.

Company 120

Company Companies Pricing Competition 120

socalTECH

DECEMBER 3, 2015

Los Angeles-based all-you-can-fly airline is telling prospective customers that the company is planning a big pricing change on January 1st, and will increase its starting subscriptions from $1,750 per month to $1,950 a month.

Pricing 100

Pricing Burbank Hawthorne Email 100

socalTECH

NOVEMBER 13, 2012

If you're an application developer, sending emails through your application can be a chore. It turns out it's not just a quick line of code to send an email -- it's also a hassle to make sure that those emails get delivered, that your email isn't classified as spam, and handling all sorts of delivery issues.

Email 157

Email Startup IP Newsletter 157

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. End-of-quarter discounting is a rational tactic for public companies that are slavishly bound to quarterly financial objectives.

Pricing 100

Pricing Startup Sales SaaS 100

Tech.Co

MARCH 24, 2021

Getting your website noticed by local customers just got a whole lot easier for Wix users. Now, with this new partnership, Wix users have a wide range of tools at their disposal to make an impact on Google with customers at a close distance. See our full Wix Pricing guide for more on its costs. Considering Wix? forward.

Google 146

Google Email Tool Guide 146

Berkonomics

MAY 30, 2019

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. How do you reach this hyper -conscious audience?

Case Study 120

Case Study Study Custom Customer 120

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. How Much For A Rib?

Pricing 100

Pricing Product Startup Custom 100

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

FEBRUARY 22, 2024

Email readers, continue here…] All of this was immensely helpful in strategic planning and marketing, even though to this day I do not think those CEOs were aware of the value of the information so easily given. The source of this information was typically the purchasing decision-maker for a friendly customer or candidate customer.

Examples 156

Examples Guide Conference Course 156

Berkonomics

JANUARY 28, 2021

I can’t tell you how many times I’ve walked away from deals where the entrepreneur insists on a start-up pre-money valuation that is so high, no angel could expect to make a return upon the investment, even with a reasonable sales price for the company down the road. And here’s the “why.”. Lessons founders learned.

Outsource Development 156

Outsource Development Startup Outsource Venture Capital 156

Berkonomics

MAY 8, 2014

I am chairman of a company that, as I write this, is twelve years old and has not yet taken a dollar of outside investment. The company has been funded entirely by grants from the National Institute of Health, amounting to millions of non-dilutive dollars in all. How refreshing!

Company 166

Company Companies Writing Education 166

socalTECH

OCTOBER 15, 2018

Sendgrid , which was co-founded in Orange County and has a large office in Irvine , is being acquired by San Francisco-based Twilio , in a deal worth $2 billion in stock, the companies announced late Monday afternoon. per share based on today's closing prices. per share based on today's closing prices. READ MORE>>.

Orange County 113

Orange County Email Commerce Class 113

Berkonomics

FEBRUARY 17, 2022

With the number and range of competitors easily available to our potential and actual customers today through a simple Internet search, we cannot afford to waste a single customer because of a missed promise or failure to rise to an expected level of service. We often hear that our best asset is our reputation. . And your promises?

News 156

News Custom Customer Email 156

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Early meetings with potential customers will yield enthusiasm for a “free test” of the new product.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

Social Media 214

Social Media Custom Customer Media 214

socalTECH

MAY 6, 2014

Los Angeles-based Campaigner , the email marketing services brand owned by J2 Global, said today that it has launched a new, A/B split testing tools. Pricing on the new product was not disclosed. The company also owns publisher Ziff Davis and all of its associated brands, websites, and publications. READ MORE>>.

Email 157

Email Tool Marketing Los Angeles 157

Berkonomics

MAY 28, 2020

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers.

.Net 156

.Net Resource Competition Custom 156

Berkonomics

AUGUST 31, 2023

In 1994, (I know a long time ago), I invested over a million dollars (two million six hundred thousand in today’s dollars) into a company whose entrepreneurs had a vision that I bought into for many reasons, not the least of which was that I had industry experience and understood the need. Let me tell you a short story at my own expense.

Competition 156

Competition Research Summary Pricing 156

Both Sides of the Table

APRIL 19, 2011

Don’t and you might make one catastrophic mistake that leaves you in the annals of Effed Companies. He is very hands-on and helpful – especially for any company looking into customer acquisition. Called Tim Spicer (c-companies partner) and he told him matt, they only want one thing, more warrant coverage!!!

Acquisition 304

Acquisition Startup Custom Customer 304

Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] And the third predictable crisis is…. So, your business has begun to take off. Don’t be alarmed by this next statement. That’s relatively easy. quality control.

Class 156

Class Custom Customer Email 156

Berkonomics

FEBRUARY 2, 2023

Celebrating that strategic partnership Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. It takes real effort and planning on both sides of a partnership between companies to make it work. Why would this partnership – one that benefits both companies – fail to succeed?

Press 156

Press Sales Training Resource 156

Berkonomics

JULY 19, 2018

Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies and components just-in-time to make the assembly line. However, if Dell quality were poor and returns high, the company surely would not have survived on speed of response alone. More examples of fast above better.

Competition 226

Competition Examples Custom Customer 226

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Custom Customer Sample 95

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. Email readers, continue here…] I’ve often looked back and said that you didn’t have to be a genius at that time. And I would learn customer service. But there was something else at work here.

Custom 120

Custom Customer Writing Southern California 120

TechCrunch LA

JULY 15, 2021

What sets the company apart from others in the space, its execs claim, is that it not only builds and installs the units, it helps homeowners with the painful process of getting permits. The company claims it can deliver an ADU in as little as 30 days in San Jose and Los Angeles thanks to the cities’ pre-approval process.

Los Angeles 322

Los Angeles Custom Customer Startup 322

Berkonomics

DECEMBER 31, 2020

I was chairman of a company that, for twelve years never took a dollar of outside investment. The company was funded entirely by grants from the National Institute of Health, amounting to millions of non-dilutive dollars in all. Email readers, continue here…] Grant writing takes skill and immense amounts of time.

Equity 156

Equity Writing Education Research 156

Berkonomics

APRIL 28, 2022

There are tools to inform you when your company name or personal name is mentioned. Try a subscription with Brandyourself.com , where the monthly subscription is quite inexpensive and worth the price. Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

Berkonomics

AUGUST 3, 2023

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business.

Venture Capital 295

Venture Capital Startup Class Invest 295

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Berkonomics

APRIL 13, 2017

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Can you dominate that market? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Why five risks?

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need. An example of how not to do it.

Sales 226

Sales Custom Customer Pricing 226

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Higher demand results in higher prices – if there is limited supply.

Marketing 201

Marketing Demand Pricing Custom 201

socalTECH

JUNE 14, 2018

For most consumers with a credit card, many of those cards have a feature called "price protection"--which promises to provide you with cash back if prices drop on an item you've purchased. But, how many people actually bother to submit for those refunds and follow prices after you purchase an item? What's Earny?

Pricing 145

Pricing Startup Email Incubator 145