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Entrepreneurism is all about personal risk.

Berkonomics

The same is true about marketing. Here’s the ultimate thing about entrepreneurism. Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise.

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How about personal guarantees for company debt?

Berkonomics

More than ever, the banks and lenders today require personal guarantees from entrepreneurs, and even from CEO’s of angel or some VC funded businesses. Starting and running a small or growing business can be a challenge to the most confident and optimistic entrepreneur. A novel reward for the entrepreneur from the board.

Company 156
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About personal use of corporate assets

Berkonomics

Here’s the IRS take on the issue: It is no secret that the IRS carefully looks below the surface for personal use of company assets (including cash) in its corporate income tax audits. Or of the reaction of your accounting person when asked to book obvious personal uses of the corporate credit card as company expense.

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What about your previous company non-compete?

Berkonomics

Entrepreneurs tend to remain in the business niche they know best. Usually that means one they once or recently spent time in as an employee or manager within a company where they had little or no ownership. Rules about non-compete agreements . Are you one of those? The obvious admonition. Digital or analog!

Company 120
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What about your previous company non-compete?

Berkonomics

Entrepreneurs tend to remain in the business niche they know best. Usually that means one they once or recently spent time in as an employee or manager within a company where they had little or no ownership. Rules about non-compete agreements . Are you one of those? The obvious admonition. Digital or analog!

Company 120
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Protect your company secrets!

Berkonomics

But all will immediately question whether the new business will compete in any way with their enterprise and react to the future entrepreneur in either of two very distinct ways based upon those fears. What could you do if your company secrets are compromised? The post Protect your company secrets!

Company 156
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How to Talk About Valuation When a VC Asks

Both Sides of the Table

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.