Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Blogging is an important way to build an audience and also drive SEO traffic. I was an entrepreneur. Don’t just write a carbon copy of what somebody else is doing. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

APRIL 21, 2013

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I know that finding time is hard, and good writing is simply not what most people do. More and more, employees work for people they respect, rather than companies.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Every entrepreneur should count on at least a couple of adjustments or pivots before they get it right.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. Back to regular writing this week so check back in. if you get some value out of the notes consider checking out his company or Twitter feed). I’m now back & ready for action.

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

SEPTEMBER 14, 2010

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. Part 1 – Access to Great Deal Flow – is here.

Invest 288

Invest Angel Web 2.0 SEO 288

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. entrepreneur startup website business' Marty Zwilling.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

AUGUST 9, 2018

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.

SEO 53

SEO Tips Newsletter Statistics 53

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. What I tell investors, friends, and family, is even though they might hear about all of these new companies calling themselves the Uber for tutoring and saying they can provide on-demand tutoring, I know that it will never work hyper-locally.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Tech Zulu Event

NOVEMBER 18, 2011

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Ask yourself, ‘what does my company solve’?

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

NOVEMBER 29, 2010

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. So finding time is hard, and good writing is simply not what most people do. Take the initiative to put yourself out there.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). Campaign setup and ad copy writing. Tags: entrepreneurs startups. Popular keywords have higher costs. Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it.

Startup 150

Startup Marketing Study SEO 150

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage.

Web 225

Web Social Media SEO Media 225

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Ive personally been involved in the start-up world in Los Angeles for about 15 years, and have had the opportunity to work on many early-stage companies (e.g.,

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. People buy from people. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

socalTECH

JULY 29, 2009

How did the company start? Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. That became our company Hit the Ground Running, which we launched in 2007 to help a number of Fortune 500 clients with our technology and methodologies. But, it didn't seem scalable.

Geni 100

Geni Web Guide Platform 100

Jason Nazar

AUGUST 15, 2013

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Helpful Resources for Getting Traffic from Refreshing Content : : How to Write Great Blog Content from Problogger. Referring Traffic / Press. Helpful Resources about for Getting Referral Traffic : Top Blogs List (with email contacts).

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. Writing specialists. The days when these roles were stable careers for company employees are gone. We are becoming a society of entrepreneurs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Such Search Engine Optimization (SEO) is modern-day snake oil. Several companies have aggregated smaller Internet radio stations, in a mode similar to Affiliate Networks, most notably Jetcast.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Jason Nazar

JANUARY 14, 2009

“If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.

Web 62

Web Social Media Content Sites 62

SoCal CTO

MARCH 22, 2007

I am in the middle of writing up some of my thoughts on this and will post about it and let you know. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 . * Im constantly frustrated by conversations that take place in discussion groups that cant cross the border into the blog world.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. Yet I’m seeing another critical group of entrepreneurs, self-employed specialists, who are a growing part of this new “ entrepreneurial revolution ” that I discussed a couple of weeks ago. Many of these new entrepreneurs were regular employees a few years ago.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal Delicious

SEPTEMBER 22, 2008

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. Write me an e-mail and let me know what youre up to! Block IP address. Andrew Chen.

Startup 29

Startup IP Email Report 29

Startup Professionals Musings

JANUARY 29, 2017

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Finally, if you don’t have the time, energy, or skills to write a blog, it may be a good investment to hire a ghost writer, or hand the job over to your marketing executive. Add outgoing links.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

AUGUST 10, 2012

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Finally, if you don’t have the time, energy, or skills to write a blog, it may be a good investment to hire a ghost writer, or hand the job over to your marketing executive. Add outgoing links.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. Finally, if you don’t have the time, energy, or skills to write a blog, it may be a good investment to hire a ghost writer, or hand the job over to your marketing executive. Add outgoing links.

Blogging 91

Blogging Search Engine Optimization Services Writing 91