socalTECH

JUNE 15, 2017

The company recently raised $8M in a funding from Evolution Media, Aspect Ventures, Upfront Ventures, as well as a long list of angels. Milana Rabkin: As a platform, we work on a consensus model. They can use Stem as a platform to distribute that content. How did you start the company? What is Stem?

Startup 140

Startup Content Metrics Platform 140

socalTECH

APRIL 24, 2019

We spoke with founder and CEO, Shane Bernstein , on why he thinks the company's system is far superior to using a resume to find technical talent. Shane Bernstein: We look at actionable data points and data metrics which are quantifiable across the web, and we qualify them and normalize that data, and sort them based on what they've done.

Sites 240

Sites Startup Tool CTO Hire 240

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice. Marty Zwilling.

Social Media 96

Social Media Media Marketing Metrics 96

SoCal CTO

AUGUST 4, 2011

Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? How are you funding this?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? How are you funding this?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases.

Competition 142

Competition Software Review Social Media Customer 142

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell? They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell? They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

AUGUST 24, 2019

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. They advocate investing in their new framework, where the Z.E.R.O.

Media 95

Media Framework Social Media Metrics 95

socalTECH

AUGUST 12, 2019

The Vinetta Project (www.vinettaproject.com), a group which is focused on helping to accelerate the growth of female-led startups, announced a few weeks ago that it is working with P&G Ventures, the internal "startup studio" of Procter and Gamble on an effort to help female-led companies in Los Angeles. What is The Vinetta Project?

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

socalTECH

SEPTEMBER 19, 2014

We caught up with Rachel recently to hear more about the company. Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. What''s the story behind the company? magazine, for example.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.

Social Media 102

Social Media Media Product Metrics 102

socalTECH

MAY 17, 2019

Loo--who was the very first employee at ServiceNow--explains what that means, and why companies use the startup's software. We're in the space, and leading the thought process on what needs to be combined, for example, CRM with ITSM tools, to create meaningful results that you can act on at the C-level. What is Perspectium?

SaaS 113

SaaS Startup Customer Custom 113

Startup Professionals Musings

SEPTEMBER 30, 2018

For example, most e-commerce platforms today offer millions of products, with a changing mix daily and a changing market, such that it’s virtually impossible to manually predict a strategy for mapping customer demographics to products displayed online. No human or paper tracking systems are a competitive alternative.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 3, 2017

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. They advocate investing in their new framework, where the Z.E.R.O.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. They advocate investing in their new framework, where the Z.E.R.O.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

JULY 10, 2019

The company has raised $1.9M We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. We're an AI company that works at the intersection of personalization and food.

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

MAY 10, 2019

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” Choose the best social media platform for your domain.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

OCTOBER 20, 2013

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. They advocate investing in their new framework, where the Z.E.R.O.

Media 101

Media Marketing Startup Framework 101

socalTECH

JANUARY 30, 2017

is the app behind the company known as exactly Messaging Inc. So, for example, I might say, hey, I see you're into snow skiing, thought I'd catch up with you, maybe we can meet up at Mammoth sometime next weekend. You use those platforms to message friends, family, and colleagues. How did you get involved with the company?

Startup 100

Startup Social Network Southern California Mobile 100

Startup Professionals Musings

JUNE 8, 2019

In my other role of business advisor, I see examples often of startups that may have taken success for granted too early. For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision. Don’t let that communication fade post-launch.

Startup 88

Startup Demand Training Customer 88

socalTECH

JANUARY 14, 2011

MarketShare recently launched a rebranding effort for the company, and is in the midst of a major hiring and expansion phase. Wes Nichols: MarketShare is an analytics company. You mentioned that you've been growing the company recently, and made a recent acquisition? We've been expanding the company aggressively.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

OCTOBER 14, 2019

We caught up with Michele and Dan to better understand why they founded the company, and why this market was such an interest to them. Michele Ruiz: BiasSync provides a solution for companies, state and federal agencies, school districts, and organizations to assess and manage unconscious bias in the workplace. What is BiasSync?

Content 150

Content Training Education Outsource Development 150

socalTECH

OCTOBER 15, 2015

Southern California companies are fundamentally part of e-sports, and both of those companies have become multi-billion dollar companies. At Crosscut, we tend to invest in platforms. which is the leading e-sports, mobile platform, and with their title Vainglory, has become the top mobile e-sports company in the world.

Riot Games 100

Riot Games Southern California Invest Mobile 100

InfoChachkie

SEPTEMBER 15, 2011

A mis-hire at the outset of your company can irreversibly alter the trajectory of your corporate culture. Our third-party seller business is an example of that. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”. If you hire sharks, you cannot expect them to act like dolphins.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

FEBRUARY 14, 2013

However, mobile devices have not only revolutionized the world of the consumer--they've also made inroads into the corporate market, changing how companies provide access to important information and data to their partners and employees. We founded the company in 2008, inspired by and around the first iPhone.

Mobile 170

Mobile Oracle Startup Content 170

socalTECH

MAY 2, 2017

He was just trying to collect more data for his startup on what was happening on real estate deals that the company had been referring to brokers. However, he quickly discovered the deal data the company was collecting was not just data--but a guide to the best practices on helping brokers close more deals, quickly.

Sales 145

Sales Startup Email Tool 145

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. The basic tools are the platforms like Twitter and Facebook. Define relevant metrics and measure. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. We are creating a platform that enables users to play instant games and apps directly on the computer desktop. Your last two positions Google Photos and United Online were really big companies.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Know the rules. Yes, you do.

Guide 40

Guide Social Media Content Advertising 40

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

socalTECH

JUNE 13, 2011

An example, was my iPod, which I had but no longer was using because I had a new iPhone, basketball sneakers I had but never really fit me. I spent six years in e-commerce, developing e-commerce platforms, and am pretty familiar with that. I started a handbag manufacturing company with my mom in Paris, prior to school.

UCLA 256

UCLA Startup Ideas Help 256

SoCal CTO

AUGUST 3, 2010

Many of our job postings for Engineering positions describe the company as a place “where the word ‘millions’ is used frequently and in many contexts&#. SaaS 101: 7 Simple Lessons From Inside HubSpot - OnStartups , July 19, 2010 It’s been a little over 4 years since I officially launched my internet marketing software company , HubSpot.

Startup 217

Startup Venture Capital Blogging Software Review 217