Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

JULY 2, 2012

Her focus is on companies facing change, which of course includes every startup. Make sales and customer service friendly. Use social media, search engine optimization, blogging, and mobile media. The challenge is attracting customers not like you, since that isn’t so intuitive. Proactively deal with naysayers.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

APRIL 22, 2011

Her focus is on companies facing change, which of course includes every startup. Make sales and customer service friendly. Use social media, search engine optimization, blogging, and mobile media. The challenge is attracting customers not like you, since that isn’t so intuitive. Proactively deal with naysayers.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

NOVEMBER 18, 2011

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. The word “convince” shouldn’t exist in sales. Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’?

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

APRIL 10, 2012

Companies are spending more time and money on their mobile sites than their full-fledged website. I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). Companies like Blue Trumpet actually make a living off of this. Free Doesn’t Mean Cheap.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164

Customer Custom Advertising SEM 164