Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

TechCrunch LA

MAY 3, 2022

The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. “I Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. The company, which raised $1.7

Tool 179

Tool Customer Custom Marketing 179

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Berkonomics

FEBRUARY 28, 2011

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

Demand 136

Demand Resource Pricing Study 136

socalTECH

JANUARY 26, 2011

Santa Monica-based Demand Media , the online publishing network run by Richard Rosenblatt, had a huge reception in the public markets Wednesday, closing up 32 percent in its initial public offering. Demand, which debuted on the NYSE as DMD this morning, priced at $17.00, but soon shot up to as high as $25.00

Demand 164

Demand Media Southern California Santa Monica 164

TechCrunch LA

APRIL 28, 2020

Even as oil companies are getting crushed by the collapse of demand for energy in the wake of international shutdowns responding to the global pandemic, investors representing one of the world’s savviest financiers are placing a small bet on electric charging as the future of transportation.

Funding 267

Funding Pricing Los Angeles Customer 267

Both Sides of the Table

JUNE 9, 2013

And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime. Why is Collaborative Consumption Becoming a Hot Trend for Startup Companies? Prices down. I described that phenomenon in this post.

Marketing 361

Marketing Course Pricing Networking 361

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

TechCrunch LA

MARCH 27, 2021

That’s how much Los Angeles-based ServiceTitan , a startup founded just eight years ago is worth now, thanks to some massive tailwinds around homebuilding and energy efficiency that are serving to boost the company’s bottom line and netting it an unprecedented valuation for a vertical software company, according to bankers.

SaaS 292

SaaS Glendale Statistics Los Angeles 292

InfoChachkie

JANUARY 21, 2019

Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand. Fashion companies usually ramp production, as demand increases.

Demand 160

Demand Pricing Product Equity 160

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way.

Marketing 123

Marketing Technical Review Customer Custom 123

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285

Startup Product Demand Los Angeles 285

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as her Modena based EV company remains closed by government decree. One of those is greater demand for EVs after the pandemic.

Technical Review 277

Technical Review Competition Demand Sales 277

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. The rewards are in the form of co-marketing dollars and commission spiffs. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. The “D” word - Discounts. I buy my cars in December.

Pricing 100

Pricing Startup Sales SaaS 100

socalTECH

JUNE 6, 2019

In an indication of strong demand, CrowdStrike , the cybersecurity software developer which was founded in Orange County, has bumped its IPO pricing range to between $23.00 The pricing is a big bump from an earlier, $19.00 per share the company set last week. and $30.00

Orange County 113

Orange County Pricing Demand Software Development 113

Xconomy

APRIL 17, 2019

Turning Point Therapeutics raised more than $166 million in its IPO, pricing at the top of its range and putting nearly 2 million more shares into the public markets than it had initially planned. million shares at $18 apiece, raising $166.5 million before discounts, commissions, and offering expenses.

Pricing 57

Pricing Demand Marketing Develop 57

TechCrunch LA

SEPTEMBER 14, 2020

Indulging in American food companies’ favorite pastime of marketing innovations that no one needs but potentially everyone wants, Beyond Meat is launching Beyond Meatballs in grocery stores nationwide this week. that stock the company’s products. for 12 meatballs.

Los Angeles 186

Los Angeles Demand Pricing Marketing 186

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Startup 106

Startup Pricing Cloud Computing Customer 106

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". The first thing I did was raise our prices.".

Marketing 271

Marketing Startup Sales Customer 271

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales 282

Sales Demand San Diego Funding 282

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories. Companies can use this strategy to improve their profitability and competitive advantage. Doing business is a human process.

Organization 143

Organization Startup Pricing Customer 143

Berkonomics

SEPTEMBER 3, 2015

We are pleased to host Basil Peters, perhaps the best known name in the world of early stage company exits. His Strategic Exits Corporation provides M&A advisory services, and he is much in demand as a speaker at angel and entrepreneur events worldwide. – Dave. – Dave. By Basil Peters.

Pricing 120

Pricing Demand Marketing Email 120

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

Venture Capital 324

Venture Capital Pricing Startup Invest 324

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Without the promise of riches or with reduced interest in blockchain-based exclusivity, where will consumer demand go?

Newsletter 278

Newsletter Platform Capital Marketing 278

TechCrunch LA

SEPTEMBER 21, 2021

Just Insure , a pay-per-mile insurance technology company, has raised $8 million in a funding round. . This way, Just says it’s able to offer lower rates for “safer drivers,” and it claims to save its customers around 40% from their “previous auto insurance company.” The company’s insurance policy is for 30 days.

Startup 203

Startup Customer Custom Los Angeles 203

InfoChachkie

MARCH 2, 2019

Though she was the de facto leader of the company, America of the last century was not ready to accept a female led company. Matson resigned and sold his shares to Ruth and Elliott less than two years after the company’s founding, due to health issues. In 1955, the company’s net work was $500,000 ($4.6

Company 100

Company Companies Sales Sample 100

socalTECH

MAY 27, 2014

Los Angeles-based uSamp , which develops surveying and sampling technology and services for the market research industry, said this morning that it has rolled out a set of new products. Pricing on the new products were not announced. Pricing on the new products were not announced. READ MORE>>.

Product 153

Product Sample Research Mobile 153

TechCrunch LA

SEPTEMBER 13, 2021

But today a startup that’s tackling a different aspect of the market — addressing the supply chain that subsequently turns the wheels of the bigger food distribution machine — is announcing a big round of funding as it continues to grow. It is currently is the company’s biggest customer.).

Startup 249

Startup Platform Software Los Angeles 249

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

JULY 30, 2013

Newport Beach-based JustEnough Software , which develops pricing and demand optimization software for the retail, wholesale, an direct-to-consumer markets, said this morning that it is expanding in Europe. The company said it named Ian Nicol as Regional Director for Europe, and Keith Newton as its new European Sales Director.

Software 138

Software Pricing Demand Sales 138

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

TechCrunch LA

AUGUST 12, 2022

providing freshly packaged salads, heat-and-eat prepared meals and vegan overnight oats, raised $7 million in funding as it goes after the $34 billion fresh prepared foods market. We gained sort of a cult following because we had healthy meals at an accessible price point.”. Positive Food Co., Then the COVID pandemic hit.

Invest 175

Invest Los Angeles Startup Funding 175