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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
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Ouch! If I had only learned this before losing millions!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment.

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j2 Global Gets Patent Win

socalTECH

Los Angeles-based j2 Global Communications, which provides online FAX and related services, announced Thursday that it has received validation of two of the firm's patents, covering the firm's FAX technology. According to the firm, the U.S. j2 said that it now owns 58 U.S. j2 said that it now owns 58 U.S. READ MORE>>

Patents 100
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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. Here are the major elements of the best product plans: Market requirements section. These requirements must be based on market analysis, expert input, and existing customer feedback.

Product 112
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. and trademarks.

Product 169
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Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment. Let me tell you a short story at my own expense.

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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.