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Explaining FNAC: Feature, Not a Company

Both Sides of the Table

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. I sometimes use it as a mental shorthand for teams that really have given no thought to how they might make money some day. Group messaging is still a feature.&#

Company 295
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10 Ways To Boost Online Power In Building A Business

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

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53 Questions Developers Should Ask Innovators

TechEmpower

What are some sites or companies in the same space? Do you have a name, a logo, and have you thought about brand positioning? What functionality would make your company launch-ready? For example, you might want to offer a discount to a given group to provide incentive. Do you need to process user-contributed media?

Develop 520
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

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Snagging Pearson’s AR assets and $1 million in cash, GIGXR is ready for its close up

TechCrunch LA

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. The serial entrepreneur had been in discussions with Pearson for the better part of a year to acquire the company’s VR and AR assets.

Training 100
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Traditional marketing vs. social engagement

Berkonomics

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective. That’s an expensive proposition for small companies. The old “seven impression” model.

Marketing 120