Remove products-page
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379
article thumbnail

One Simple Way to Eliminate Distractions in a Board Meeting

Both Sides of the Table

How to Deal with Electronic Distractions Of course the biggest competition you have with the attention of your board members is their mobile phones. Be super polite and not aggressive and simply make the point that you really want the most productive time from your board members. Most likely you’d be wrong.

Slides 275
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. We look at stage, geography and of course sector. Far from it. Lots of it.

Funding 362
article thumbnail

8 Errors To Avoid In Your First Minute With Investors

Startup Professionals Musings

In that critical first minute, no one needs to hear that you have a passionate dream of changing the world, introducing new disruptive technology, or a product with more features than competitors. Focus on quantifiable and relevant specifics, such as “reduces your cost by 40 percent,” or “increases productivity by 50 percent.”

Sample 127
article thumbnail

The Importance of Realism in Startups

Both Sides of the Table

You know the truth: You are late shipping product, your potential investors are taking too long to decide, your team is fighting over strategy, not enough of your users are returning. Startups are filled with enormously talented people – often product people & engineers. Inside your own corridors you’re naked.

Startup 412
article thumbnail

Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.

Invest 291
article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389