enchantment 
Startup Professionals Musings
DECEMBER 13, 2020
Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.
InfoChachkie
JUNE 4, 2012
Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Thus, you have negotiating leverage as long as a legitimate, competitive threat exists. Maintaining a positive slope requires sound judgment, as overly conservative prognostications will fail to enchant anyone.
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InfoChachkie
MAY 16, 2011
Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early. 3) Attempt To License An Idea.
InfoChachkie
OCTOBER 10, 2011
He did more for Apple’s shareholders, customers and employees than any other CEO has ever done for their shareholders, customers and employees. He is a great example of…building an enchanting company.”. As Harvard Professor Michael Porter notes, competitive advantage is not derived by doing things, “better, faster, cheaper.”
SoCal CTO
DECEMBER 1, 2010
How to Enchant Your Customer - How to Change the World , November 23, 2010 I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me. No Business Plan Survives First Contact With A Customer – The 5.2 Your First Iteration of an Idea Will Be Wrong.
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