Startup Professionals Musings

OCTOBER 31, 2022

If you are a genius at invention, for example, then that is the role you should seek to keep you motivated and productive. I like his model and examples from the field to help you identify the type of work that is your forte, and will likely bring you joy and energy, rather than frustration and burnout.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

JULY 26, 2023

Thus they are blindsided and try to react quickly when a new competitor starts stealing customers. For example, we all remember when Blockbuster realized too late that Netflix was stealing customers by offering videos online rather than via DVDs, but even then they were unable to adapt their processes and their thinking.

Metrics 71

Metrics Training Netflix Resource 71

Startup Professionals Musings

NOVEMBER 14, 2012

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

NOVEMBER 30, 2022

For example, even though Mark Zuckerberg built Facebook as an innovative product, most experts believe it was successful due to his relationship with Peter Thiel and other top VCs that he convinced to invest early. Ability to relate aspirations to customer needs. Using metrics to measure results and commitments.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

FEBRUARY 1, 2023

In my experience advising businesses, large and small, I have often been surprised by the level of complacency and general malaise I find in the ranks, with a resultant direct loss of productivity and competitiveness. Develop metrics to monitor work intensity. Let that be part of their job satisfaction.

Satisfaction 108

Satisfaction Metrics Competition Examples 108

Startup Professionals Musings

OCTOBER 20, 2023

Potential customers these days rely more and more on name recognition for credibility and new brand adoption. These days, customers are drawn to support worthy causes, such as saving the environment or feeding the hungry. Highlight the competitive edge you bring to the market. Put operational systems and metrics in place early.

Marketing 116

Marketing Resource Training Startup 116

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

NOVEMBER 29, 2021

The most competitive startups do both, all the time and every time. In today’s competitive world, with its accelerating rate of change, no competitive advantage lasts long. The only sustainable competitive advantage is creativity. Creativity is the ultimate competitive advantage. Maximize diversity.

Competition 135

Competition Netflix Ideas Metrics 135

Startup Professionals Musings

AUGUST 27, 2023

Everyone in the company must adopt the principles of customer-first focus, agility in responding to change, and constant innovation to improve your processes as well as the solution. Measure progress through metrics on sales, revenue, and penetration. Seek customer feedback on ways to improve value and satisfaction.

Customer 91

Customer Custom Marketing Startup 91

Startup Professionals Musings

JUNE 20, 2022

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

JANUARY 25, 2016

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. The days of pushing new and marginal performers into customer service are gone. Every job on your team drives your customer experience.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

MARCH 2, 2020

For example, I have a friend with a Ph.D. Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. You must also learn from your customers.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Postulate competitive reactions and your responses.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

AUGUST 10, 2022

For example, I’m an introverted product guy who doesn’t care so much about building the personnel relationships needed to keep a motivated team. Balance of passion with reality and customer feedback. Today, customer loyalty is based on the “ total customer experience ,” as opposed to price or service alone.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Current examples include Conscious Capitalism® , popularized by John Mackey, The B Team , founded by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 35 States.

Startup 110

Startup Entrepreneur Capital Examples 110

Both Sides of the Table

NOVEMBER 2, 2010

.&# When I talk to people about sales I often describe the sales process as a series of hurdles (objections) that are put up to avoid making a purchase and your responsibility is to work through these common objections with your customer. In the evangelical phase you’re working through these with customers on the fly.

Sales 289

Sales Startup Training Pricing 289

Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. I remember, for example, when business intelligence swept through companies globally.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

SEPTEMBER 22, 2021

For example, Blake Mycoskie of TOMS Shoes attributes his ability to raise a seed round and build a $400M company to his commitment to provide a free pair of shoes to the underprivileged for every pair sold. You need to show you have a “Plan B,” and a never-give-up mindset, in handling any competitive threat or customer reaction.

Ideas 140

Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

FEBRUARY 5, 2020

See the story of Elizabeth Holmes and Theranos for an example of product snags leading to a disaster. Funding is depleted before customer sales ramp up. One of the pitfalls of optimism is the expectation for early customer growth, and understating the real costs of design, development, and inventory.

Startup 131

Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

SEPTEMBER 30, 2023

For example , when Yvon Chouinard founded Patagonia , a successful outdoor products company, his real goal was building safe products to help the environment. These relationships must be nurtured over time, balanced against your personal life, and grow to include major customers, competitors, and potential acquirers.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

JANUARY 1, 2021

For example, in a conflict over the right branding logo , it may help to understand who and how the ultimate decision will be made, including key elements driving the decision, such as targeted customers and competition. Make sure the process is respectful of their needs as well as yours.

Activity 145

Activity Organization Examples Satisfaction 145

Startup Professionals Musings

JULY 26, 2021

Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. Nimbleness and urgency to get the job done will set you apart from your competitors in so many ways, particularly with customers. Well-articulated goals and metrics.

Startup 154

Startup Resource Entrepreneur Metrics 154

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.)

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

AUGUST 13, 2022

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. Exposure to customers, incumbents, and competitors all drive success. get the attention of the market they choose.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

SEPTEMBER 30, 2018

For example, most e-commerce platforms today offer millions of products, with a changing mix daily and a changing market, such that it’s virtually impossible to manually predict a strategy for mapping customer demographics to products displayed online. No human or paper tracking systems are a competitive alternative.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84

Startup Professionals Musings

JULY 17, 2019

He outlines six dimensions of a winning business strategy, with some practical, research-based steps that I like, to focus on in achieving extraordinary results: Above all, deliver an exceptional total customer experience. Highlight your competitive value, not your technology. Seek out and capitalize on emerging opportunities.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

SEPTEMBER 20, 2019

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

FEBRUARY 17, 2019

The most competitive startups do both, all the time and every time. In today’s competitive world, with its accelerating rate of change, no competitive advantage lasts long. The only sustainable competitive advantage is creativity. Creativity is the ultimate competitive advantage. Maximize diversity.

Company 90

Company Companies Competition Netflix 90

Tech.Co

FEBRUARY 18, 2021

The Dashboard offers a bird's-eye view of projects, letting you see key metrics such as due dates, assigned cards, and cards-per-list so bottlenecks can be prevented before they begin. You can also use the Dashboard to create custom reports on productivity, which can be essential in reporting to senior leadership. Storage Trello Free.

Software Review 151

Software Review Guide Technical Review Class 151

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Others still routinely have phone hold queues for customer contact that can last up to an hour, with no alternative options.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Current examples include Conscious Capitalism® , popularized by John Mackey, The B Team , founded by Sir Richard Branson, the 1% for the Planet organization, and the Benefit Corporation (B Corp) now available in 35 States.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

JULY 25, 2018

In fact, most see a more direct relationship between customers and their business success, so employee focus by default will end up in third place. Once this product-first, customer-second, and employee-last culture is set, it is extremely hard to change. Establish metrics on the culture, as well as the product. Start today.

Metrics 57

Metrics Startup Netflix Customer 57

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286