SoCal Tech Calendar

MARCH 17, 2012

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Just who is doing what in the market? PDMA SoCal. It's Monday morning.

Competition 100

Competition Innocal Case Study SoCal 100

Startup Professionals Musings

MAY 26, 2023

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 141

Product Services Technical Review Artificial Inteligence 141

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

APRIL 9, 2023

Many business leaders I meet in my consulting practice are frustrated by the challenge of getting their teams working together, increasing engagement, and tackling market change requirements. Every team member needs stimulation to broaden their horizons, correct weaknesses, and understand competitive strategies.

Coach 117

Coach Mentor Study Activity 117

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Custom Customer Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Custom Customer 174

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments.

Custom 55

Custom Customer Marketing Social Media 55

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Custom Customer 134

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MAY 2, 2021

In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine. As it turned out, 17 of the 27 companies were still in business seven years later, which is at least double that of other studies.

Startup 170

Startup Study Journal Sample 170

Startup Professionals Musings

AUGUST 22, 2015

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Custom 104

Custom Customer Startup Social Network 104

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

JULY 12, 2014

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Custom 106

Custom Customer Entrepreneur Social Network 106

Startup Professionals Musings

SEPTEMBER 15, 2021

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Startups can use social responsibility as a competitive advantage. Doing business is a human process.

Startup 149

Startup Organization Custom Customer 149

Startup Professionals Musings

DECEMBER 5, 2020

According to many studies, entrepreneurs tend to be happier , and over 80 percent of self-made millionaires are entrepreneurs. He lays out seven thinking strategies for both entrepreneurs and employees that will make them business winners: Focus on the customers at all times. Think like your ideal customer seeking value.

Entrepreneur 117

Entrepreneur Sales Custom Customer 117

Startup Professionals Musings

JUNE 19, 2023

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Ideas have to be implemented well to change a market, or the world. Look for customer-focused value creation. Look for customer-focused value creation. Seek innovation that begets invention.

Entrepreneur 101

Entrepreneur Startup Ideas Competition 101

Startup Professionals Musings

FEBRUARY 7, 2018

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Custom 53

Custom Customer Social Network Study 53

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Custom 57

Custom Customer Technical Review Software Review 57

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

SEPTEMBER 26, 2020

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Ideas have to be implemented well to change a market, or the world. Look for customer-focused value creation. Look for customer-focused value creation. Seek innovation that begets invention.

Startup 171

Startup Ideas Entrepreneur Competition 171

Startup Professionals Musings

SEPTEMBER 12, 2022

Brown, who has been studying and writing about business leaders for many years for Forbes, BusinessWeek, and Inc. Action leads to evidence, in your job or in the market, which is the best fodder for new thinking. Find and sell your unique competitive advantages. Avoid overthinking yourself, leading to no action.

Entrepreneur 127

Entrepreneur Mentor Competition Study 127

Startup Professionals Musings

MARCH 6, 2023

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

FEBRUARY 12, 2022

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness.

Startup 116

Startup Training Statistics Summary 116

Tech Coast Venture Network

MARCH 23, 2010

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. Be very clear and detailed on who your customers are or would be.

Marketing 100

Marketing Research Study Competition 100

Startup Professionals Musings

SEPTEMBER 4, 2020

As an entrepreneur, I understand your passion when pitching your solution to investors and customers, but passion alone won’t make one more technology pitch stand out above all the rest. Story telling allows these people to see the real you, outside the context of a marketing pitch for a specific business or solution.

Startup 145

Startup Competition Custom Customer 145

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Who do you view as your biggest competition?

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Studying other people’s blogs will help you identify what you like and don’t like, and how you want yours to look and feel. Conversational style. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

AUGUST 25, 2021

Successful entrepreneurs have to be people oriented, to solicit experts with various skills, including marketing, production, operations, and finance. Most importantly, you have to deal with customers, and understand their wants and needs. Believe in the need for marketing and selling.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

APRIL 8, 2022

Most of these are predictable, like think big and create new markets, but I found a few, like the ten below, that will likely raise the hackles of many people outside this lifestyle, and many “wannabe” entrepreneurs. Fire your worst customers. We have all had customers who take advantage of us, to the detriment of other good customers.

Entrepreneur 117

Entrepreneur Startup Custom Customer 117

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Quantify the market opportunity in business terms. and trademarks.

Product 169

Product Summary Startup Examples 169

TechCrunch LA

DECEMBER 31, 2022

Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. What type of market, if any, is the right one? Paris: To ban or not to ban? million car trips.

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

Startup Professionals Musings

MAY 10, 2021

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. Many businesses have found that raising the price of a product to give it status can win more customers than a price war.

Ideas 171

Ideas Patents Training Entrepreneur 171

Startup Professionals Musings

NOVEMBER 5, 2022

For an in-depth study of the pros and cons of a bossless environment, I found a new book, “ Why Managers Matter ,” by management scholars Nicolai Foss and Peter Klein. They are more sensitive to customer needs and see peer collaboration as the most effective decision process. Market evolution is not the same as company success.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

JULY 26, 2021

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Later, after that initial success builds resources, and your penetration of the target market approaches 30 percent, it’s time to expand your horizons and make anticipatory changes to your focus.

Startup 154

Startup Resource Entrepreneur Metrics 154