Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

AUGUST 16, 2019

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. They have to out-behave and outperform your competition. Turn common sense into common practice.

Customer 84

Customer Custom Training Satisfaction 84

Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316

Sales Startup Pricing Customer 316

Startup Professionals Musings

APRIL 21, 2023

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Training and coaching. Set milestones and meet them. Ownership.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Berkonomics

APRIL 19, 2012

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” It could be that a larger competitor has met with its customers, promising to extend its product line into this very niche. So, do your homework especially well by putting yourself into the minds of your potential customers.

Competition 189

Competition Slides Sales Ideas 189

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Show that you have a process to hire, fire, and train others as required. Customer receivables collection and vendor payments.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

DECEMBER 29, 2014

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. They have to out-behave and outperform your competition. Turn common sense into common practice.

Customer 106

Customer Custom Training Satisfaction 106

Startup Professionals Musings

AUGUST 27, 2017

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. They have to out-behave and outperform your competition. Turn common sense into common practice.

Customer 69

Customer Custom Training Satisfaction 69

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Training and coaching. Set milestones and meet them. Ownership.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Trying to do too many things with too few resources, usually means the startup will not shine at anything, and will not survive the competition. Then always measure customer results, not work.

Startup 161

Startup Resource Training Entrepreneur 161

TechCrunch LA

APRIL 9, 2020

general manager ( Stefano Benatti ) — filled more orders in the first two months of 2020 than all its sales for 2019, according to Cevolini. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition. Track competition is a secondary arena for Energica. In the U.S.,

Technical Review 277

Technical Review Competition Demand Sales 277

Startup Professionals Musings

OCTOBER 16, 2023

Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Forecast sales-volume expectations. This should always be a “bottoms-up” commitment from your sales team, not your own optimistic guess.

Startup 116

Startup Pricing Sales Statistics 116

Startup Professionals Musings

SEPTEMBER 1, 2013

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. They have to outbehave and outperform your competition. Turn common sense into common practice.

Customer 97

Customer Custom Training Satisfaction 97

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Show that you have a process to hire, fire, and train others as required. Customer receivables collection and vendor payments.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

AUGUST 27, 2023

Everyone in the company must adopt the principles of customer-first focus, agility in responding to change, and constant innovation to improve your processes as well as the solution. Measure progress through metrics on sales, revenue, and penetration. Seek customer feedback on ways to improve value and satisfaction.

Customer 91

Customer Custom Marketing Startup 91

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Berkonomics

JULY 18, 2019

By definition, your core is your intellectual property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers of the business. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 120

Patents Resource Training Advertising 120

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

JANUARY 29, 2021

Here are the key reasons that I recommend that aspiring leaders focus on people before process: Customers judge the business by the people quality. Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

FEBRUARY 5, 2021

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Marty Zwilling.

Startup 147

Startup Pricing Sales Statistics 147

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Customers demand more engagement and flexibility. People-centric leaders drive ownership and engagement down to their customer-facing team members.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. Did they do a major training program? It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Everything is for sale but it’s the price that moves the timing. o Put a timeframe/money – competition in the picture. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

JUNE 18, 2023

In all cases, don’t skip the basic training. If you can’t identify customer interest, it doesn’t matter how good your product is. Don’t be afraid to test your ultimate entree on customers. Have you projected sales and marketing costs, cash flow, and capital requirements? Make them “feel the love.” For now, get cooking!

Startup 112

Startup Coach Metrics Marketing 112

Startup Professionals Musings

FEBRUARY 12, 2016

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Customer 56

Customer Custom Startup Competition 56

Startup Professionals Musings

AUGUST 3, 2022

You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. Get interactive with online users and customer feedback. Publishing your content is positive, but responding to customers online multiplies your impact. Sponsor customer events for visibility and giveaways.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

NOVEMBER 28, 2022

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Crisis mode hires too often get done without due consideration for strategic fit, training requirements, and cultural considerations. Quick to hire and slow to fire.

Organization 104

Organization Satisfaction Entrepreneur Screening 104

Startup Professionals Musings

APRIL 18, 2021

Others stage elaborate “training” sessions, to “assure” that everyone tells the same story. Contact key vendors and existing customers. This will cover the technology, the current state of development, and customer satisfaction. If the product is in customer hands, expect some customers to be interviewed.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Startup Professionals Musings

APRIL 2, 2021

The alternative is to create systems and processes , starting before the first customer arrives, and providing the resources, documentation, and training to every team member as they come on board. Thus I was pleased to see a new book, “ SYSTEMology ,” by David Jenyns, who was trained by the master in business strategy, Michael E.

Startup 107

Startup Training Guide Sales 107