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Is it YOU or your great plan?

Berkonomics

Here’s a test: Several weeks ago, we published statistics of start-up and company failures. If you read that analysis of statistics for startups and early-stage businesses, you have learned the truth that at least half of the businesses backed by professional early-stage investors will die within three years or less.

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Which is more important: Management quality or a better plan?

Berkonomics

If you read last week’s analysis of statistics for startups and early stage businesses, you have learned the truth that at least half of the businesses backed by professional early stage investors will die within three years or less. None of this is to say that an inexperienced entrepreneur cannot lead a great new business.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Startups should seek to continually improve performance through statistical analysis and predictive monitoring.

Startup 126
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How big is your ocean? A lesson in TAM, SAM & SOM

Berkonomics

Some even quote the total available market (TAM) which includes market statistics for an entire niche – for products or services far removed from yours, but perhaps from the same customer base. Be sure you can back up your claim with some form of research, then work to perfect the differentiation you offer against the competition.

.Net 156
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Email marketing. Nearly $50 billion is being spent annually on direct mail, according to statistics , and the amount has been increasing each year. To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. Yet it is more alive than ever before.

Marketing 114
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Campaign setup and ad copy writing. Tracking and performance reporting.

PPC 154
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5 Tactics To Help You Make Good Decisions In Business

Startup Professionals Musings

I recommend that you use every vehicle at your disposal, including email and public statistics, to clarify the worst case. Don’t demotivate people by setting expectations too high, or become non-competitive by accepting complacency. Avoid being misled by flawed decision frameworks.

Help 94