Competition Entrepreneur Marketing Webinar 
Both Sides of the Table
NOVEMBER 16, 2014
Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. If you hire truly talented people you end up definitionally with a lot of competitive peers who will inevitably jockey for resources and control. Marketing of course often feels the opposite.
Startup Professionals Musings
MAY 23, 2021
Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. These are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. Opportunist.
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Startup Professionals Musings
FEBRUARY 20, 2022
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.
Startup Professionals Musings
MAY 19, 2019
Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. People won’t flock to marketing materials. Lacks a sales angle.
Startup Professionals Musings
MAY 14, 2017
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.
Startup Professionals Musings
MARCH 16, 2014
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
Startup Professionals Musings
AUGUST 5, 2013
It’s important to stand up to competition and wear your reputation on your sleeve. Accreditations, licenses, and certification – for your business or for individual employees – can set you apart from your competition. Raise the marketing bar. Today, marketing is all about immediacy. Make everyone a salesperson.
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