Remove Competition Remove Events Remove Marketing Remove Metrics
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Investigate broader implications of disruptive events.

Marketing 162
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354
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6 Strategies To Anticipate And Survive New Entrants

Startup Professionals Musings

I see this happening in smaller ways often, where there is minimal focus on competition. Here are some key initiatives that I recommend to every business owner and leader to stave off new competitors before they seriously impact or cause a competitive crisis in your business: Continually compare yourself to known competitors.

Metrics 71
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8 Signals That It’s Time for Change In Your Business

Startup Professionals Musings

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. Changes in your organization’s core performance metrics. Broad disruptive events.

eBook 111
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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness.

Startup 116
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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

Overtly connect every operational problem to your strategy, rather than putting strategy on a different plane and making it only an annual event. Don’t make growth a big-bang event. These days, the market is moving so fast that it is rarely adequate to rely only on internal development to keep up with change.

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7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Building a sustainable business is more like a marathon than an event.