Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Then write it down. Educational. Conversation inviting.

Customer 93

Customer Custom Marketing Tips 93

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

socalTECH

OCTOBER 11, 2010

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school. Why a business plan competition, and why in engineering school?

Competition 154

Competition Southern California Mentor USC 154

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 29, 2014

It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” This year an associate from Upfront Ventures – Glenn Poppe – helped me pull together more information about how our industry is changing.

Venture Capital 362

Venture Capital Capital Startup Writing 362

Startup Professionals Musings

JANUARY 31, 2021

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Sample 137

Sample Writing Mentor Content 137

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Use callouts and bullets to help the reader speed through your content. Educational.

Content 67

Content Marketing Newsletter Writing 67

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

socalTECH

OCTOBER 10, 2012

The clean technology sector is infamous for taking a big toll on startups--requiring large investments, risky technology propositions, steep international competition, and fickle government policies. How do you create a business around the still-emerging market of electric vehicles and avoid those issues? We're there to help with that.

Help 178

Help Startup San Fernando Southern California 178

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans. A deck is a deck.

Funding 239

Funding Venture Capital IP Email 239

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.

Press 319

Press Startup Writing Training 319

socalTECH

JUNE 11, 2018

For our interview this morning, we caught up with Scot Lawrie , the President and technical Co-founder of Los Angeles-based Coverfly (www.coverfly.com), and John Rhodes , Coverfly's head of Marketing and Business Development, to learn a bit more about the early stage, bootstrapped startup focused on Hollywood script writers. What is Coverfly?

Technical Review 100

Technical Review Hollywood Platform Competition 100

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Then, he'll need to patent it and create a plan to show opportunity, competition, and financial projections. Only a great team, and listening to customers, will allow you to adjust as you learn more, or the market changes.

Ideas 126

Ideas Writing Examples Outsource 126

Both Sides of the Table

JULY 4, 2016

It’s human nature to try and be helpful to others. In many instances this help is genuine, well-meaning and productive. Most of us like to help create connections between people for whom an introduction, we believe, would be mutually beneficial. I find over-introducers are often motivated by their own self currency.

Innocal 255

Innocal Conference Help Study 255

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JANUARY 8, 2023

So before you decide to move your manufacturing, software development, or call center out of town, make sure you understand the following considerations: Don’t give someone else control of your competitive advantage. Saving cost won’t help you if you can’t make the daily innovations required to stay competitive.

Software Review 114

Software Review Technical Review Outsource Development Outsource 114

Startup Professionals Musings

MARCH 6, 2023

Technologies are not solutions, but understanding a technology, in the context of a customer need, will result in more competitive and long-lasting solutions. The act of communicating and writing enhances learning. With that learning, you are able to more effectively share and market your solution to customers and business partners.

Social Media 120

Social Media Startup Entrepreneur Education 120

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Both Sides of the Table

MAY 27, 2016

I answered in the same way I always do so I thought I’d just write it publicly. “I I spend hours thinking about the products, competitors, market opportunities, recruiting and financing of these businesses. Anyway, since I’ve now been asked three times in the past week I thought I’d just write publicly what I often say privately.

Invest 254

Invest Writing Pricing Metrics 254

Both Sides of the Table

MAY 30, 2018

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. I thought I’d write a post about how to talk about valuation at a startup and give you some sense of what might be on the mind of the person considering funding you. After all?—?we

Venture Capital 324

Venture Capital Pricing Startup Invest 324

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. They help create confidence amongst your staff in your future. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever.

Startup 355

Startup Funding News Press 355

Both Sides of the Table

JANUARY 23, 2011

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. If you feel you need outside help I recommend either going with a small firm local to you or an individual who is working as their own agency.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

JUNE 25, 2022

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Money should not be the big driver here. Assess customer demand.

Startup 115

Startup Resource Training Ideas 115

Both Sides of the Table

JUNE 20, 2013

Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. So I often work with teams to get them to codify the key things they do well that the competition does not. The first post covered the topic of “P” or pain. So what’s next?

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

AUGUST 7, 2021

Especially for entrepreneurs who have not built and sold companies before, and need this startup to be an attractive acquisition or IPO target in a few years, I can’t think of a better way to enlist outside experts and keep them motivated to help you meet the challenges of a startup. Maintain too little diversity. Marty Zwilling.

Startup 145

Startup Entrepreneur Mentor Writing 145

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Use callouts and bullets to help the reader speed through your content. Educational.

Startup 103

Startup Content Newsletter Writing 103

Both Sides of the Table

SEPTEMBER 29, 2013

It should help some entrepreneurs to better access early-stage capital and should allow some angel investors better access to deal flow. Social proof can be helpful. AngelList Syndicate leads don’t take any fees on the investment, which should help with returns. They will have to help get the next round done.

Venture Capital 356

Venture Capital Invest Course Technical Review 356

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). SEO marketing vs. social marketing.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

OCTOBER 6, 2021

It can help you be right when, without expert help, you might fail. In many cases, the challenge may just be your ability to market yourself, and what you know. It may be time for you to start your own blog, write a book, or volunteer as a speaker at public events in your domain. Make sure everyone knows your expertise.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Berkonomics

MAY 29, 2014

Business plans are dynamic instruments used on a regular basis to help owners and executives to plan for future growth, and. Included in a business plan are financials, competitive landscape, marketing plans, and projected sales to name a few. Helps you to be more focused. assess past performances. Determines feasibility.

Startup 166

Startup Guide Help Mentor 166

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

Startup Professionals Musings

APRIL 13, 2020

So before you decide to move your manufacturing, software development, or call center out of town, make sure you understand the following considerations: Don’t give someone else control of your competitive advantage. Saving cost won’t help you if you can’t make the daily innovations required to stay competitive.

Outsource Development 122

Outsource Development Outsource Software Review Technical Review 122

Both Sides of the Table

MARCH 31, 2012

The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. My list of excuses includes: product, pricing, competition and lack of sales support. In my post I specifically talked about the integration of marketing and sales. In Summary.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

FEBRUARY 20, 2019

This is smart because amazing board members can be transformative with important advice and access and can also help attract other great board members (and team members). I actually think having a formal board can really help you. This is the norm and unless you have a hugely competitive round it’s not worth fighting.

Startup 236

Startup Venture Capital Tips Capital 236