Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Social-media advertising. Technology and consumer feedback have indeed changed the landscape.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need. Limit the features and complexity.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

NOVEMBER 11, 2019

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Smartphone penetration in the U.S. Marty Zwilling.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Tech Zulu Event

MARCH 19, 2015

Technology is essential for businesses that want to gain an edge over competitors in today’s world. Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Social Media Automation Tools. Cloud Services. CRM Platforms.

Competition 40

Competition Technology Social Media Tips 40

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. Both are required to stay competitive. Use of collaborative and other social media platforms.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

AUGUST 15, 2022

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Cellphone penetration in the U.S. Marty Zwilling.

Startup 126

Startup Social Media Entertainment Metrics 126

TechCrunch LA

MARCH 8, 2019

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. As a whole, venture capitalists viewing the policy were underwhelmed.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Technology and consumer feedback have indeed changed the landscape.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

FEBRUARY 21, 2020

Los Angeles-based sports and entertainment venue operator AEG , and on-demand, mobile fueling provider Fuelster Technologies , which is based in Porter Ranch, said this week that the two are in a new partnership where Fuelster will offer up on-demand mobile fuel delivery to fans at Staples Center and L.A. READ MORE>>.

Demand 113

Demand Social Media Mobile Entertainment 113

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Marty Zwilling

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MARCH 20, 2023

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need. Limit the features and complexity.

Customer 110

Customer Custom Social Media Technology 110

socalTECH

AUGUST 28, 2018

According to Newegg, its inaugural Smart September will include special deals on smart home technology, social competitions to win smart home products, special editorial features on smart home products, social media promotions, and more.

NewEgg 100

NewEgg Product Social Media Competition 100

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. New technologies drive the need for support and attachments, which could be your opportunity or loss.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

MARCH 6, 2023

The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views. Technologies are not solutions, but understanding a technology, in the context of a customer need, will result in more competitive and long-lasting solutions.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive.

Customer 171

Customer Custom Social Media Design 171

Startup Professionals Musings

AUGUST 14, 2014

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

FEBRUARY 14, 2021

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

SEPTEMBER 20, 2014

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. These founders all seem to be pushing their technology, rather than highlighting their solution to a painful need. Limit the features and complexity.

Technology 114

Technology Startup Social Media Customer 114

Startup Professionals Musings

JULY 19, 2019

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

Technical Review 87

Technical Review Technology Startup Social Media 87

Startup Professionals Musings

APRIL 7, 2021

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. Without that realignment, many may be left with confusion. Realign all elements of the plan.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

JULY 19, 2021

Investors are looking for innovation in the growth strategy, to match or exceed the innovation in the technology and solution. Incent friendly competition with prizes. The opportunities are endless, with the Internet of Things, wearable technology, driver-less cars, and new fashion trends. People love to compete.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

JULY 23, 2023

The more potentially disruptive your technology, the more important it is that this message be quick, simple, and quantified. Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Do include some quantification.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

NOVEMBER 9, 2022

The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future. Social media relationships fuel the scaling fire. Maintain the agility to quickly pivot or quit.

IBM 131

IBM IBM Startup Examples 131

Startup Professionals Musings

FEBRUARY 25, 2018

The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future. Social media relationships fuel the scaling fire. Maintain the agility to quickly pivot or quit.

Competition 60

Competition IBM IBM Startup 60

Startup Professionals Musings

JUNE 6, 2020

The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views. Technologies are not solutions, but understanding a technology, in the context of a customer need, will result in more competitive and long-lasting solutions.

Social Media 127

Social Media Startup Education Entrepreneur 127

Startup Professionals Musings

NOVEMBER 4, 2020

The more potentially disruptive your technology, the more important it is that this message be quick, simple, and quantified. Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Do include some quantification.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

APRIL 29, 2023

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.

Startup 111

Startup Training Services Writing 111

Tech Zulu Event

NOVEMBER 9, 2013

2020 seems like a decade away into space, however Motreal-based reelyActive, the winner os Startup World Competition , is doing just this. The Montreal-based startup beat 15 entrepreneurs from Europe, Africa, North/South America to emerge top at the competition held at Parisoma co-working space. Hyperlocal context. Internet of things.

Competition 83

Competition Startup Social Media Software 83

Startup Professionals Musings

OCTOBER 30, 2022

Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

SEPTEMBER 9, 2023

Human-experience design always supplements technology-driven design, and environmentally sustainable design. With the advent of interactive social media, as well as high-bandwidth video tools, there is no excuse for not involving real customers, and prospects who fit the desired demographic.

Design 105

Design Customer Custom Product 105

TechCrunch LA

MARCH 18, 2019

How did we go from collaboration to competition, from consensus to dissention, from a reliable digital resource to an amplifier of questionable information? Today, almost no one would say that the internet was unequivocally wonderful, open, collaborative, trustworthy or ethical.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97