Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Postulate competitive reactions and your responses. Pitch a rational plan for expansion and growth.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

DECEMBER 6, 2017

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 55

Startup Social Media Entertainment Metrics 55

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 6, 2014

Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 99

Startup Social Media Entertainment Metrics 99

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. Incorporate social consciousness into your message. Use social media and personal discussions to isolate their interests and needs. They are looking for online reviews and social-media recommendations from their friends.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

OCTOBER 8, 2018

It takes a well-rounded and motivated team to run a competitive business today. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success. Make sure your channels are open and responsive, through social media, websites, and easy access to executives.

Technical Review 84

Technical Review Customer Custom Startup 84

Tech Zulu Event

JANUARY 22, 2016

The way to get ahead of the competition is to look at what they’re doing right and do it better. If your competitor is spending more on social network advertising, so should you. Larger Social Networking Budgets – The reason for bigger social networking budgets can be boiled down into one word: Video.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

AUGUST 21, 2013

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Startup 94

Startup Social Media Entrepreneur Framework 94

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Through advertising or direct sales, these sites harvest intent. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. Tech support is sales.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JULY 24, 2012

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. The customers will get what they want, when they want it, and you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.

Startup 57

Startup Training Entrepreneur Customer 57

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. It it just more time that they save? You need a wedge.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JANUARY 6, 2021

Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

SEPTEMBER 28, 2015

Long-term value propositions to society, or paradigm shifts in technology, generate interest but don’t close sales in the time frame your startup needs to survive and prosper. Sustainable competitive advantage. Investors look for specifics on sales channels, marketing collateral, social media initiatives and customer incentives.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

JANUARY 13, 2021

There is no substitute for talking to customers, analyzing your competition, and honing your solution to meet a target market segment. The ready-fire-aim approach makes sense here, but it should be combined with metrics to learn from feedback, and make pivots as required. You already have a large and loyal customer base.

Marketing 138

Marketing Demand IBM IBM 138

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. Metrics availability. Make it unique. Not so bad.

Startup 217

Startup Venture Capital Blogging Software Review 217