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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. A competitive advantage to a non-problem or tiny niche is not interesting to investors.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. All of these are competitors in terms of speed, price, or luxury. Here are some of the key ones: Patent protection in place as a barrier to entry. A narrow scope doesn’t help your case either.

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Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. All of these are competitors in terms of speed, price, or luxury. Here are some of the key ones: Patent protection in place as a barrier to entry. A narrow scope doesn’t help your case either.

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Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.

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8 Attributes Of Entrepreneurs Who Transform Society

Startup Professionals Musings

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. According to an MIT study a while back, only about 10% of patents granted in the United States have any meaningful commercial importance and less than one percent are of seminal importance.