Remove Competition Remove Pricing Remove Sales Remove Startup
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. My first startup was no different. Sales people: Are motivated by cash.

Sales 382
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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Your challenge is to excel in all elements of a customer interaction, from pre-sales to long-term advocacy and image. You may find that “ cost-plus” pricing results in giving away margin and losing incremental profits.

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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. As a tech startup grows it needs to develop more process & management if it is to scale. More experienced sales leaders seldom compete on price.

Sales 289
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4 Simple Steps Will Get Startup Financial Projections

Startup Professionals Musings

Thus, financial projections for up to five years are a necessary element in every business plan. Per the words of an old country song, “if you don’t know where you’re going, you will probably end up somewhere else.” If you are losing money on every unit, it’s hard to make it up in volume. Forecast sales-volume expectations.

Startup 147
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4 Key Components Of Every New Business Financial Plan

Startup Professionals Musings

Thus, financial projections for up to five years are a necessary element in every business plan. Per the words of an old country song, “if you don’t know where you’re going, you will probably end up somewhere else.” If you are losing money on every unit, it’s hard to make it up in volume. Forecast sales-volume expectations.

Startup 116
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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. You need to have a technical genius on the team to get your startup product off the ground. The sales professional.