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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

All of that are in this week’s episode of This Week in VC. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! To say he has had an impact on the web would be an understatement. Overture (Goto.com).

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Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. How’s that for duality.

Startup 150
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

In the same year they won Business Insider’s Startup competition. And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. I was standing with him when he won the TechCrunch 50 award. Nice sweep! But Ethan had left by the time of the acquisition.

CTO Coach 359
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. But there are other reasons people churn – low product quality, inability to understand the value of the product, costs, competitive products, etc. How many adds came through organic SEO?

Metrics 346
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Competition. Market Size.

Startup 150