Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Startup 105

Startup Search Engine Optimization Summary Custom 105

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. She recommends phone interviews by you, by appointment, with structured questions, and you document results.

Custom 96

Custom Customer Search Engine Optimization Summary 96

Startup Professionals Musings

APRIL 7, 2017

Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Custom 58

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition. Search engines. like Google.

Startup 96

Startup Social Media Content Paid Search 96